diff --git a/package.json b/package.json
index 1275fd58c..c3a062fbf 100644
--- a/package.json
+++ b/package.json
@@ -65,6 +65,7 @@
     "quill-html-edit-button": "^2.2.12",
     "react": "18.2.0",
     "react-chartjs-2": "^5.2.0",
+    "react-cookie-consent": "^8.0.1",
     "react-dom": "18.2.0",
     "react-gtm-module": "2.0.11",
     "react-i18next": "^11.17.1",
diff --git a/public/locales/bg/common.json b/public/locales/bg/common.json
index 835c32a12..0075be69d 100644
--- a/public/locales/bg/common.json
+++ b/public/locales/bg/common.json
@@ -102,5 +102,8 @@
     "read-more": "Прочетете още",
     "see-profile": "Вижте профил",
     "question": "Имате въпрос?"
-  }
+  },
+  "cookieConsent": "Подкрепи.бг не използва бисквитки, освен тези от трети страни, нужни за аналитичните компоненти Google Analytics и HotJar. Приемането на бисквитките ще ни помогне да подобрим вашето потребителско преживяване",
+  "cookieConsentButton": "Приемам",
+  "cookieRejectButton": "Отхвърлям"
 }
diff --git a/public/locales/en/common.json b/public/locales/en/common.json
index 76cd634eb..8faba94b3 100644
--- a/public/locales/en/common.json
+++ b/public/locales/en/common.json
@@ -99,5 +99,8 @@
     "read-more": "Read more",
     "see-profile": "See profile",
     "question": "Have a question?"
-  }
+  },
+  "cookieConsent": "Podkrepi.bg doesn't use cookies, except the third-party cookies required for the analytics components Google Analytics and HotJar. Accepting the cookies will help us improve your user experience.",
+  "cookieConsentButton": "Accept",
+  "cookieRejectButton": "Reject"
 }
diff --git a/src/components/common/CookieConsentPopup.tsx b/src/components/common/CookieConsentPopup.tsx
new file mode 100644
index 000000000..3e489b7b9
--- /dev/null
+++ b/src/components/common/CookieConsentPopup.tsx
@@ -0,0 +1,32 @@
+import CookieConsent from 'react-cookie-consent'
+import { useTranslation } from 'react-i18next'
+
+type CookieConsentPopupProps = {
+  handleAcceptCookie: () => void
+  handleDeclineCookie: () => void
+}
+
+const CookieConsentPopup = ({
+  handleAcceptCookie,
+  handleDeclineCookie,
+}: CookieConsentPopupProps) => {
+  const { t } = useTranslation()
+
+  return (
+    <CookieConsent
+      enableDeclineButton
+      onAccept={handleAcceptCookie}
+      onDecline={handleDeclineCookie}
+      buttonText={t('cookieConsentButton')}
+      declineButtonText={t('cookieRejectButton')}
+      buttonWrapperClasses="consent_button-wrapper"
+      containerClasses="consent_container"
+      contentClasses="consent_content"
+      buttonClasses="consent_button-accept"
+      declineButtonClasses="consent_button-decline ">
+      {t('cookieConsent')}
+    </CookieConsent>
+  )
+}
+
+export default CookieConsentPopup
diff --git a/src/pages/_app.tsx b/src/pages/_app.tsx
index 9a3e914ad..9dd1dc2a3 100644
--- a/src/pages/_app.tsx
+++ b/src/pages/_app.tsx
@@ -1,3 +1,4 @@
+import { useEffect, useState } from 'react'
 import { EmotionCache } from '@emotion/cache'
 import { CacheProvider } from '@emotion/react'
 import { CssBaseline } from '@mui/material'
@@ -7,7 +8,7 @@ import { appWithTranslation, useTranslation } from 'next-i18next'
 import { AppProps } from 'next/app'
 import Head from 'next/head'
 import { useRouter } from 'next/router'
-import { useEffect, useState } from 'react'
+import { getCookieConsentValue, Cookies } from 'react-cookie-consent'
 
 import createEmotionCache from 'common/createEmotionCache'
 import theme from 'common/theme'
@@ -24,6 +25,7 @@ import {
   globalSnackbarProps,
   globalSnackbarContentProps,
 } from 'components/client/layout/NotificationSnackBar/props/global'
+import CookieConsentPopup from 'components/common/CookieConsentPopup'
 
 // Client-side cache, shared for the whole session of the user in the browser.
 const clientSideEmotionCache = createEmotionCache()
@@ -46,11 +48,24 @@ function CustomApp({
   const { i18n } = useTranslation()
   const { initialize, trackEvent } = useGTM()
 
-  useEffect(() => {
-    // Init GTM
+  const handleAcceptCookie = () => {
     initialize({
       events: { user_lang: i18n.language },
     })
+  }
+
+  const handleDeclineCookie = () => {
+    Cookies.remove('_ga')
+    Cookies.remove('_gat')
+    Cookies.remove('_gid')
+  }
+
+  useEffect(() => {
+    const isConsent = getCookieConsentValue()
+    // Init GTM
+    if (isConsent === 'true') {
+      handleAcceptCookie()
+    }
   }, [])
 
   // Register route change complete event handlers
@@ -108,6 +123,10 @@ function CustomApp({
           </QueryClientProvider>
         </SessionProvider>
       </ThemeProvider>
+      <CookieConsentPopup
+        handleAcceptCookie={handleAcceptCookie}
+        handleDeclineCookie={handleDeclineCookie}
+      />
     </CacheProvider>
   )
 }
diff --git a/src/styles/global.scss b/src/styles/global.scss
index cca0d355e..0e68a668d 100644
--- a/src/styles/global.scss
+++ b/src/styles/global.scss
@@ -66,3 +66,36 @@ ul {
 .ql-bubble .ql-video {
   margin-inline: auto;
 }
+
+.consent_container {
+  border: 1px solid black;
+  background-color: white !important;
+}
+
+.consent_content {
+  display: flex;
+  align-items: center;
+  justify-content: center;
+  color: black;
+}
+
+.consent_button-wrapper {
+  width: 100%;
+  display: flex;
+  justify-content: space-between;
+  padding: 0px 30px 0px 30px;
+}
+
+.consent_button-accept {
+  background-color: white !important;
+  color: #32a9fe !important;
+  border: 1px solid #32a9fe !important;
+  border-radius: 5px !important;
+}
+
+.consent_button-decline {
+  background-color: white !important;
+  color: #32a9fe !important;
+  border: 1px solid #32a9fe !important;
+  border-radius: 5px !important;
+}
diff --git a/yarn.lock b/yarn.lock
index aa8bab762..42ac3d7f7 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -8960,6 +8960,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"js-cookie@npm:^2.2.1":
+  version: 2.2.1
+  resolution: "js-cookie@npm:2.2.1"
+  checksum: 9b1fb980a1c5e624fd4b28ea4867bb30c71e04c4484bb3a42766344c533faa684de9498e443425479ec68609e96e27b60614bfe354877c449c631529b6d932f2
+  languageName: node
+  linkType: hard
+
 "js-tokens@npm:^3.0.0 || ^4.0.0, js-tokens@npm:^4.0.0":
   version: 4.0.0
   resolution: "js-tokens@npm:4.0.0"
@@ -11370,6 +11377,7 @@ __metadata:
     quill-html-edit-button: ^2.2.12
     react: 18.2.0
     react-chartjs-2: ^5.2.0
+    react-cookie-consent: ^8.0.1
     react-dom: 18.2.0
     react-gtm-module: 2.0.11
     react-i18next: ^11.17.1
@@ -11823,6 +11831,17 @@ __metadata:
   languageName: node
   linkType: hard
 
+"react-cookie-consent@npm:^8.0.1":
+  version: 8.0.1
+  resolution: "react-cookie-consent@npm:8.0.1"
+  dependencies:
+    js-cookie: ^2.2.1
+  peerDependencies:
+    react: ">=16"
+  checksum: c99f3e40e3091c439956498158b5b8906cce170763836d6fade98a06ce667eca25aaf3bc407e10a6fb72fc44e5178a2ebf14cbbe4e1b5684a74b7d7f484bd359
+  languageName: node
+  linkType: hard
+
 "react-devtools-inline@npm:4.4.0":
   version: 4.4.0
   resolution: "react-devtools-inline@npm:4.4.0"