diff --git a/Makefile b/Makefile
index 8b80a16..238a111 100644
--- a/Makefile
+++ b/Makefile
@@ -175,22 +175,14 @@ ifndef ignore-not-found
   ignore-not-found = false
 endif
 
-.PHONY: install
-install: manifests kustomize ## Install CRDs into the K8s cluster specified in ~/.kube/config.
-	$(KUSTOMIZE) build config/crd | $(KUBECTL) apply -f -
-
-.PHONY: uninstall
-uninstall: manifests kustomize ## Uninstall CRDs from the K8s cluster specified in ~/.kube/config. Call with ignore-not-found=true to ignore resource not found errors during deletion.
-	$(KUSTOMIZE) build config/crd | $(KUBECTL) delete --ignore-not-found=$(ignore-not-found) -f -
-
 .PHONY: deploy
 deploy: manifests kustomize ## Deploy controller to the K8s cluster specified in ~/.kube/config.
 	cd config/manager && $(KUSTOMIZE) edit set image controller=${IMG}
-	$(KUSTOMIZE) build config/default | $(KUBECTL) apply -f -
+	$(KUSTOMIZE) build config/dev | $(KUBECTL) apply -f -
 
 .PHONY: undeploy
 undeploy: ## Undeploy controller from the K8s cluster specified in ~/.kube/config. Call with ignore-not-found=true to ignore resource not found errors during deletion.
-	$(KUSTOMIZE) build config/default | $(KUBECTL) delete --ignore-not-found=$(ignore-not-found) -f -
+	$(KUSTOMIZE) build config/dev | $(KUBECTL) delete --ignore-not-found=$(ignore-not-found) -f -
 
 ##@ Build Dependencies
 
diff --git a/config/dev/kind_imagepull_patch.yaml b/config/dev/kind_imagepull_patch.yaml
new file mode 100644
index 0000000..33058d5
--- /dev/null
+++ b/config/dev/kind_imagepull_patch.yaml
@@ -0,0 +1,11 @@
+apiVersion: apps/v1
+kind: Deployment
+metadata:
+  name: controller-manager
+  namespace: system
+spec:
+  template:
+    spec:
+      containers:
+        - name: manager
+          imagePullPolicy: Never
diff --git a/config/dev/kustomization.yaml b/config/dev/kustomization.yaml
new file mode 100644
index 0000000..2e62360
--- /dev/null
+++ b/config/dev/kustomization.yaml
@@ -0,0 +1,5 @@
+resources:
+  - ../default
+
+patches:
+- path: kind_imagepull_patch.yaml
diff --git a/config/manager/manager.yaml b/config/manager/manager.yaml
index 04d5c9e..9f7fab2 100644
--- a/config/manager/manager.yaml
+++ b/config/manager/manager.yaml
@@ -71,7 +71,7 @@ spec:
         args:
         - --leader-elect
         image: controller:latest
-        imagePullPolicy: Never
+        imagePullPolicy: IfNotPresent
         name: manager
         securityContext:
           allowPrivilegeEscalation: false