diff --git a/pipsevents/settings.py b/pipsevents/settings.py
index 785a875e..01c9d93a 100644
--- a/pipsevents/settings.py
+++ b/pipsevents/settings.py
@@ -523,3 +523,5 @@ def show_toolbar(request):  # pragma: no cover
 CART_TIMEOUT_MINUTES = env("CART_TIMEOUT_MINUTES", default=15)
 
 SHOW_MEMBERSHIPS = env.bool("SHOW_MEMBERSHIPS", False)
+
+NOTIFY_STUDIO_FOR_NEW_MEMBERSHIPS = env.bool("NOTIFY_STUDIO_FOR_NEW_MEMBERSHIPS", True)
diff --git a/stripe_payments/emails.py b/stripe_payments/emails.py
index bb9c9fe8..c929e77e 100644
--- a/stripe_payments/emails.py
+++ b/stripe_payments/emails.py
@@ -105,12 +105,16 @@ def send_updated_membership_email_to_support(user_membership, new_price_id, old_
     )
 
 
-def _send_subscription_email(event_object, template_name, subject, user_membership=None):
+def _send_subscription_email(event_object, template_name, subject, user_membership=None, to_email=None):
     if user_membership is None:
         user, user_membership = _get_user_from_membership(event_object)
     else:
         user = user_membership.user
 
+    if to_email is None:
+        to = [user.email]
+    else:
+        to = [to_email]
     ctx = {
         'user': user,
         'user_membership': user_membership,
@@ -119,7 +123,7 @@ def _send_subscription_email(event_object, template_name, subject, user_membersh
     send_email(
         f'{settings.ACCOUNT_EMAIL_SUBJECT_PREFIX} {subject}',
         txt_template=f'stripe_payments/email/{template_name}.txt',
-        to_email=[user.email],
+        to_email=to,
         html_template=f'stripe_payments/email/{template_name}.html',
         extra_ctx=ctx
     )
@@ -138,3 +142,12 @@ def send_subscription_renewal_upcoming_email(event_object):
 
 def send_subscription_created_email(user_membership):
     _send_subscription_email(None, "subscription_created", "Your membership has been set up", user_membership=user_membership)
+    if settings.NOTIFY_STUDIO_FOR_NEW_MEMBERSHIPS:
+        _send_subscription_email(
+            None,
+            "subscription_created_to_studio", 
+            "A new membership has been set up", 
+            user_membership=user_membership, 
+            to_email=settings.DEFAULT_STUDIO_EMAIL
+        )
+    
\ No newline at end of file
diff --git a/stripe_payments/templates/stripe_payments/email/subscription_created_to_studio.html b/stripe_payments/templates/stripe_payments/email/subscription_created_to_studio.html
new file mode 100644
index 00000000..e93a8a65
--- /dev/null
+++ b/stripe_payments/templates/stripe_payments/email/subscription_created_to_studio.html
@@ -0,0 +1,8 @@
+{% extends 'email_base.html' %}
+
+{% block messagecontent %}
+<p>A new membership has been set up:</p>
+<p><strong>Membership:</strong> {{ user_membership.membership.name }}</p>
+<p><strong>User:</strong> {{ user_membership.user.first_name }} {{ user_membership.user.last_name }}</p>
+<p><strong>Start date:</strong> {{ user_membership.start_date|date:'d M Y' }}</p>
+{% endblock %}
\ No newline at end of file
diff --git a/stripe_payments/templates/stripe_payments/email/subscription_created_to_studio.txt b/stripe_payments/templates/stripe_payments/email/subscription_created_to_studio.txt
new file mode 100644
index 00000000..b751b681
--- /dev/null
+++ b/stripe_payments/templates/stripe_payments/email/subscription_created_to_studio.txt
@@ -0,0 +1,6 @@
+{% include "account/email/do_not_reply.txt" %}
+
+A new membership has been set up:
+Membership: {{ user_membership.membership.name }}
+User: {{ user_membership.user.first_name }} {{ user_membership.user.last_name }}
+Start date: {{ user_membership.start_date|date:'d M Y' }}
diff --git a/stripe_payments/tests/test_stripe_webhook_views.py b/stripe_payments/tests/test_stripe_webhook_views.py
index e278d3fd..ff41c4e1 100644
--- a/stripe_payments/tests/test_stripe_webhook_views.py
+++ b/stripe_payments/tests/test_stripe_webhook_views.py
@@ -346,11 +346,18 @@ def test_webhook_subscription_created_setup_pending(
     assert user_membership.subscription_status == "setup_pending"
 
 
+@pytest.mark.parametrize(
+    "studio_email",
+    (
+        True, False
+    )
+)
 @patch("booking.models.membership_models.StripeConnector", MockConnector)
 @patch("stripe_payments.views.webhook.stripe.Webhook")
 def test_webhook_setup_intent_succeeded_for_subscription_with_user_membership(
-    mock_webhook, get_mock_webhook_event, client, configured_stripe_user
+    mock_webhook, get_mock_webhook_event, client, configured_stripe_user, settings, studio_email
 ):
+    settings.NOTIFY_STUDIO_FOR_NEW_MEMBERSHIPS = studio_email
     membership = baker.make(Membership, name="membership")
     user_membership = baker.make(
         UserMembership, 
@@ -366,7 +373,12 @@ def test_webhook_setup_intent_succeeded_for_subscription_with_user_membership(
     )
     resp = client.post(webhook_url, data={}, HTTP_STRIPE_SIGNATURE="foo")
     assert resp.status_code == 200, resp.content
-    assert len(mail.outbox) == 1
+    if studio_email:
+        assert len(mail.outbox) == 2
+        assert "A new membership has been set up" in mail.outbox[1].subject
+        assert mail.outbox[1].to == [settings.DEFAULT_STUDIO_EMAIL]
+    else:
+        assert len(mail.outbox) == 1
     assert "Your membership has been set up" in mail.outbox[0].subject
     user_membership.refresh_from_db()
     assert user_membership.pending_setup_intent is None
@@ -501,15 +513,22 @@ def test_webhook_subscription_updated_status_changed_to_active_from_cancelled(
     assert paid_booking.membership is None
 
 
+@pytest.mark.parametrize(
+    "studio_email",
+    [
+        True, False
+    ]
+)
 @pytest.mark.freeze_time("2024-02-26")
 @patch("booking.models.membership_models.StripeConnector", MockConnector)
 @patch("stripe_payments.views.webhook.stripe.Webhook")
 def test_webhook_subscription_updated_status_changed_to_active_from_incomplete(
-    mock_webhook, get_mock_webhook_event, client, configured_stripe_user
+    mock_webhook, get_mock_webhook_event, client, configured_stripe_user, settings, studio_email
 ):
     mock_webhook.construct_event.return_value = get_mock_webhook_event(
         webhook_event_type="customer.subscription.updated"
     )
+    settings.NOTIFY_STUDIO_FOR_NEW_MEMBERSHIPS = studio_email
 
     membership = baker.make(Membership, name="membership1")
     # booking with no membership yet
@@ -538,7 +557,12 @@ def test_webhook_subscription_updated_status_changed_to_active_from_incomplete(
     )
     resp = client.post(webhook_url, data={}, HTTP_STRIPE_SIGNATURE="foo")
     assert resp.status_code == 200, resp.content
-    assert len(mail.outbox) == 1
+    if studio_email:
+        assert len(mail.outbox) == 2
+        assert "A new membership has been set up" in mail.outbox[1].subject
+        assert mail.outbox[1].to == [settings.DEFAULT_STUDIO_EMAIL]
+    else:
+        assert len(mail.outbox) == 1
     assert "Your membership has been set up" in mail.outbox[0].subject
     user_membership.refresh_from_db()
     assert user_membership.subscription_status == "active"