diff --git a/modules/dxp/apps/segments/segments-asah-connector/src/main/java/com/liferay/segments/asah/connector/internal/client/model/util/ExperimentUtil.java b/modules/dxp/apps/segments/segments-asah-connector/src/main/java/com/liferay/segments/asah/connector/internal/client/model/util/ExperimentUtil.java
index b7bf30d1dfa9b4..f30f2c3673305a 100644
--- a/modules/dxp/apps/segments/segments-asah-connector/src/main/java/com/liferay/segments/asah/connector/internal/client/model/util/ExperimentUtil.java
+++ b/modules/dxp/apps/segments/segments-asah-connector/src/main/java/com/liferay/segments/asah/connector/internal/client/model/util/ExperimentUtil.java
@@ -124,6 +124,8 @@ protected static Experiment toExperiment(
 				segmentsExperiment.getWinnerSegmentsExperienceKey());
 		}
 
+		experiment.setPublishable(true);
+
 		SegmentsExperience segmentsExperience =
 			segmentsExperienceLocalService.getSegmentsExperience(
 				segmentsExperiment.getSegmentsExperienceId());