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Problem

  • top 3 problems
  • top 3 problems
  • top 3 problems

What problem exists in the market or in our current product/offering?

Existing Alternatives

What existing alternatives do customers use to solve this problem today? Are they good enough that an expensive solution isn't justified.

Solution

  • top 3 features
  • top 3 features
  • top 3 features

Key Metrics

Key activities you measure. eg AARRR

  • Acquisition: users come from channels
  • Activation: users enjoy first "happy" user experience
  • Retention: users continue to use product
  • Revenue: users conduct some monetization behaviour

Unique Value Proposition

Simple, clear, compelling messages that states why you are different and worth buying.

High-Level Concept

What it is?

Unfair Advantage

Can't be easily copied or bought.

Channels

Path to customer. Think about unique onramps for each user segment.

  • Communication: adwords, word of mouth, blogs, email, social media, PR
  • Distribution
  • Sales
  • Support

User Segments

  • customer target one
  • customer target two

What types or categories of customers have this problem? Consider using personas to describe them.

Early Adopters

Early adopter profile. Are there any customers who would likely be early adopters of our solution? Validate and iterate.

Cost Structure

  • customer acquisition costs
  • distribution
  • people

Revenue Streams