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lean-template.MD.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Lean Planvas</title>
<style type="text/css">
body {
width: 100%;
height: 100%;
margin: 0;
padding: 0;
background-color: #FAFAFA;
font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
font-size: .8em;
}
h2 {
font-family: inherit;
font-weight: bold;
font-size: 1.5em;
}
ul {
margin: inherit;
padding: inherit;
}
* {
-webkit-box-sizing: border-box;
-moz-box-sizing: border-box;
box-sizing: border-box;
}
.page {
width: 297mm;
min-height: 210mm;
padding: 20mm;
margin: 10mm auto;
border: 1px #D3D3D3 solid;
border-radius: 5px;
background: white;
box-shadow: 0 0 5px rgba(0, 0, 0, 0.1);
}
@page {
size: landscape;
margin: 0;
}
@media print {
html,
body {
width: 297mm;
height: 210mm;
writing-mode: tb-rl;
}
.page {
margin: 0;
border: initial;
border-radius: initial;
width: initial;
min-height: initial;
box-shadow: initial;
background: initial;
page-break-after: always;
}
}
.col-100,
.col-50,
.col-20,
.nested {
float: left;
position: relative;
min-height: 1px;
display: block;
line-height: 1.42857143;
color: #333;
background-color: #fff;
}
.col-100 {
width: 100%;
}
.col-20 {
width: 20%;
height: 125mm;
}
.col-50 {
width: 50%;
height: 45mm;
border-top: 1px solid gray;
border-bottom: 1px solid gray;
}
.nested-top,
.nested,
.nested-lower {
width: 100%;
padding-right: 15px;
padding-left: 15px;
}
.nested-top {}
.nested {
height: 100%;
}
.nested-lower {
height: 45mm;
}
.bordered {
border: 1px solid gray;
}
.flexbox {
width: 100%;
height: 100%;
display: -webkit-flex;
display: flex;
flex-direction: column;
}
.flex-top {
flex-grow: 1;
}
.flex-top,
.flex-bot {
padding: 4px 10px 4px 15px;
}
</style>
</head>
<body>
<div class="page">
<div class="col-100 bordered">
<div class="col-20 bordered">
<div class="flexbox">
<div class="flex-top">
<p class="panel"><h2 id="problem">Problem</h2>
<ul>
<li>top 3 problems</li>
<li>top 3 problems</li>
<li>top 3 problems</li>
</ul>
<p>What problem exists in the market or in our current product/offering?</p>
</p>
</div>
<div class="flex-bot">
<p class="panel"><h2 id="existing-alternatives">Existing Alternatives</h2>
<p>What existing alternatives do customers use to solve this problem today? Are they good enough that an expensive solution isn't justified.</p>
</p>
</div>
</div>
</div>
<div class="col-20">
<div class="flexbox">
<div class="flex-top bordered">
<p><h2 id="solution">Solution</h2>
<ul>
<li>top 3 features</li>
<li>top 3 features</li>
<li>top 3 features</li>
</ul>
</p>
</div>
<div class="flex-bot bordered">
<p><h2 id="key-metrics">Key Metrics</h2>
<p>Key activities you measure.
<em>eg <a href="http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version">AARRR</a></em></p>
<ul>
<li><em>Acquisition</em>: users come from channels</li>
<li><em>Activation</em>: users enjoy first "happy" user experience</li>
<li><em>Retention</em>: users continue to use product</li>
<li><em>Revenue</em>: users conduct some monetization behaviour</li>
</ul>
</p>
</div>
</div>
</div>
<div class="col-20 bordered">
<div class="flexbox">
<div class="flex-top">
<p><h2 id="unique-value-proposition">Unique Value Proposition</h2>
<p>Simple, clear, compelling messages that states why you are different and worth buying.</p>
</p>
</div>
<div class="flex-bot">
<p><h2 id="high-level-concept">High-Level Concept</h2>
<p>What it is? </p>
</p>
</div>
</div>
</div>
<div class="col-20">
<div class="flexbox">
<div class="flex-top bordered">
<p><h2 id="unfair-advantage">Unfair Advantage</h2>
<p>Can't be easily copied or bought.</p>
</p>
</div>
<div class="flex-bot bordered">
<p><h2 id="channels">Channels</h2>
<p>Path to customer. Think about unique onramps for each user segment.</p>
<ul>
<li><em>Communication</em>: adwords, word of mouth, blogs, email, social media, PR</li>
<li><em>Distribution</em></li>
<li><em>Sales</em></li>
<li><em>Support</em></li>
</ul>
</p>
</div>
</div>
</div>
<div class="col-20 bordered">
<div class="flexbox">
<div class="flex-top">
<p><h2 id="user-segments">User Segments</h2>
<ul>
<li>customer target one</li>
<li>customer target two</li>
</ul>
<p>What types or categories of customers have this problem? Consider using personas to describe them.</p>
</p>
</div>
<div class="flex-bot">
<p><h2 id="early-adopters">Early Adopters</h2>
<p>Early adopter profile. Are there any customers who would likely be early adopters of our solution? Validate and iterate.</p>
</p>
</div>
</div>
</div>
<div class="col-50">
<div class="nested-lower bordered">
<p><h2 id="cost-structure">Cost Structure</h2>
<ul>
<li>customer acquisition costs</li>
<li>distribution</li>
<li>people</li>
</ul>
</p>
</div>
</div>
<div class="col-50">
<div class="nested-lower bordered">
<p><h2 id="revenue-streams">Revenue Streams</h2>
<ul>
<li><a href="https://en.wikipedia.org/wiki/Revenue_model">Revenue model</a></li>
<li><a href="https://en.wikipedia.org/wiki/Customer_lifetime_value">Lifetime customer value</a></li>
<li>Revenue and <a href="https://en.wikipedia.org/wiki/Gross_margin">gross margin</a></li>
</ul>
</p>
</div>
</div>
</div>
</div>
<!-- jQuery (necessary for Bootstrap's JavaScript plugins) -->
<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js"></script>
<!-- Include all compiled plugins (below), or include individual files as needed -->
<script src="js/bootstrap.min.js"></script>
</body>
</html>