diff --git a/scripts/tools/generate_esp32_chip_factory_bin.py b/scripts/tools/generate_esp32_chip_factory_bin.py
index c778b7c141ab7b..b19748ca31b197 100755
--- a/scripts/tools/generate_esp32_chip_factory_bin.py
+++ b/scripts/tools/generate_esp32_chip_factory_bin.py
@@ -194,6 +194,21 @@ class Product_Color_Enum(Enum):
         'encoding': 'u32',
         'value': None,
     },
+    'part-number': {
+        'type': 'data',
+        'encoding': 'string',
+        'value': None,
+    },
+    'product-label': {
+        'type': 'data',
+        'encoding': 'string',
+        'value': None,
+    },
+    'product-url': {
+        'type': 'data',
+        'encoding': 'string',
+        'value': None,
+    },
 }
 
 
@@ -350,6 +365,12 @@ def populate_factory_data(args, spake2p_params):
         FACTORY_DATA['product-finish']['value'] = Product_Finish_Enum[args.product_finish].value
     if args.product_color:
         FACTORY_DATA['product-color']['value'] = Product_Color_Enum[args.product_color].value
+    if args.part_number:
+        FACTORY_DATA['part-number']['value'] = args.part_number
+    if args.product_url:
+        FACTORY_DATA['product-url']['value'] = args.product_url
+    if args.product_label:
+        FACTORY_DATA['product-label']['value'] = args.product_label
 
     # SupportedModes are stored as multiple entries
     #  - sm-sz/<ep>                 : number of supported modes for the endpoint
@@ -528,6 +549,10 @@ def any_base_int(s): return int(s, 0)
     parser.add_argument("--product-color", type=str, choices=product_color_choices,
                         help='Product colors choices for product appearance')
 
+    parser.add_argument("--part-number", type=str, help='human readable product number')
+    parser.add_argument("--product-label", type=str, help='human readable product label')
+    parser.add_argument("--product-url", type=str, help='link to product specific web page')
+
     parser.add_argument('-s', '--size', type=any_base_int, default=0x6000,
                         help='The size of the partition.bin, default: 0x6000')
     parser.add_argument('--target', default='esp32',
diff --git a/src/platform/ESP32/ESP32Config.cpp b/src/platform/ESP32/ESP32Config.cpp
index 162fff1f323587..c94de5c04b85b2 100644
--- a/src/platform/ESP32/ESP32Config.cpp
+++ b/src/platform/ESP32/ESP32Config.cpp
@@ -79,6 +79,7 @@ const ESP32Config::Key ESP32Config::kConfigKey_SupportedLocaleSize   = { kConfig
 const ESP32Config::Key ESP32Config::kConfigKey_RotatingDevIdUniqueId = { kConfigNamespace_ChipFactory, "rd-id-uid" };
 const ESP32Config::Key ESP32Config::kConfigKey_ProductFinish         = { kConfigNamespace_ChipFactory, "product-finish" };
 const ESP32Config::Key ESP32Config::kConfigKey_ProductColor          = { kConfigNamespace_ChipFactory, "product-color" };
+const ESP32Config::Key ESP32Config::kConfigKey_PartNumber            = { kConfigNamespace_ChipFactory, "part-number" };
 const ESP32Config::Key ESP32Config::kConfigKey_LocationCapability    = { kConfigNamespace_ChipFactory, "loc-capability" };
 
 // Keys stored in the chip-config namespace
diff --git a/src/platform/ESP32/ESP32Config.h b/src/platform/ESP32/ESP32Config.h
index 546c593387db72..218f2354b2b358 100644
--- a/src/platform/ESP32/ESP32Config.h
+++ b/src/platform/ESP32/ESP32Config.h
@@ -75,6 +75,7 @@ class ESP32Config
     static const Key kConfigKey_ProductId;
     static const Key kConfigKey_ProductName;
     static const Key kConfigKey_ProductLabel;
+    static const Key kConfigKey_PartNumber;
     static const Key kConfigKey_ProductURL;
     static const Key kConfigKey_SupportedCalTypes;
     static const Key kConfigKey_SupportedLocaleSize;
diff --git a/src/platform/ESP32/ESP32FactoryDataProvider.cpp b/src/platform/ESP32/ESP32FactoryDataProvider.cpp
index b6120ff4e66857..ace2a087de144b 100644
--- a/src/platform/ESP32/ESP32FactoryDataProvider.cpp
+++ b/src/platform/ESP32/ESP32FactoryDataProvider.cpp
@@ -278,7 +278,12 @@ CHIP_ERROR ESP32FactoryDataProvider::GetHardwareVersion(uint16_t & hardwareVersi
 
 CHIP_ERROR ESP32FactoryDataProvider::GetPartNumber(char * buf, size_t bufSize)
 {
-    return GenericDeviceInstanceInfoProvider<ESP32Config>::GetPartNumber(buf, bufSize);
+    CHIP_ERROR err = ESP32Config::ReadConfigValueStr(ESP32Config::kConfigKey_PartNumber, buf, bufSize, bufSize);
+    if (err == CHIP_ERROR_PERSISTED_STORAGE_VALUE_NOT_FOUND)
+    {
+        return CHIP_DEVICE_ERROR_CONFIG_NOT_FOUND;
+    }
+    return err;
 }
 #endif // CHIP_DEVICE_CONFIG_ENABLE_DEVICE_INSTANCE_INFO_PROVIDER