diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index d055e03..a3e3409 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -5,7 +5,7 @@
   <parent>
     <groupId>com.spotify</groupId>
     <artifactId>missinglink-parent</artifactId>
-    <version>0.2.10-SNAPSHOT</version>
+    <version>0.2.10</version>
   </parent>
 
   <artifactId>missinglink-benchmarks</artifactId>
diff --git a/core/pom.xml b/core/pom.xml
index 15d6109..3c0b370 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -5,7 +5,7 @@
   <parent>
     <groupId>com.spotify</groupId>
     <artifactId>missinglink-parent</artifactId>
-    <version>0.2.10-SNAPSHOT</version>
+    <version>0.2.10</version>
   </parent>
 
   <artifactId>missinglink-core</artifactId>
diff --git a/maven-plugin/pom.xml b/maven-plugin/pom.xml
index c959bf2..921c6c4 100644
--- a/maven-plugin/pom.xml
+++ b/maven-plugin/pom.xml
@@ -5,7 +5,7 @@
   <parent>
     <groupId>com.spotify</groupId>
     <artifactId>missinglink-parent</artifactId>
-    <version>0.2.10-SNAPSHOT</version>
+    <version>0.2.10</version>
   </parent>
 
   <artifactId>missinglink-maven-plugin</artifactId>
diff --git a/pom.xml b/pom.xml
index 34587ad..51c8545 100644
--- a/pom.xml
+++ b/pom.xml
@@ -9,7 +9,7 @@
   </parent>
 
   <artifactId>missinglink-parent</artifactId>
-  <version>0.2.10-SNAPSHOT</version>
+  <version>0.2.10</version>
   <packaging>pom</packaging>
 
   <name>missinglink</name>
@@ -87,7 +87,7 @@
     <connection>scm:git:git@github.com:spotify/missinglink.git</connection>
     <developerConnection>scm:git:git@github.com:spotify/missinglink.git</developerConnection>
     <url>https://github.com/spotify/missinglink</url>
-    <tag>HEAD</tag>
+    <tag>v0.2.10</tag>
   </scm>
 
   <distributionManagement>