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Rakuten tag for Google Tag Manager Server Side

Rakuten s2s tag stores the siteID, ranMID, ranEAID, and ranSiteID URL parameters inside the rakuten_site_id, rakuten_time_entered, rakuten_ran_mid, rakuten_ran_eaid, rakuten_ran_site_id cookies on a page view event. On a conversion event, it sends event data together with coookies to Rakuten.

  • Stape Container API Key - find it insiede your sGTM container on stape. Rakuten authentification can't be created using sGTM only. That's why, for now, Rakuten requires a stape account.
  • Affiliate Merchant ID (MID) and Affiliate Key - You can find it in your Rakuten account or by contacting your Rakentan account manager.
  • Order ID - a unique transaction number.
  • Currency - The ISO4217 currency code reference.

How to use

Rakuten server-to-server tracking

Open Source

Rakuten Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.