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Suggestion to move the mapping of purchase events from PlaceAnOrder to CompletePayment
This comes after feedback from my local TikTok-rep on the Ads-side.
For correct optimization rules for the out-of-the-box bidding within TikTok a purchase-event should be tracked as CompletePayment.
The distinction being that PlaceAnOrder is meant for an order where you come back later to do the payment. More of a "soft"-conversion.
Suggestion to move the mapping of purchase events from
PlaceAnOrder
toCompletePayment
This comes after feedback from my local TikTok-rep on the Ads-side.
For correct optimization rules for the out-of-the-box bidding within TikTok a purchase-event should be tracked as
CompletePayment
.The distinction being that
PlaceAnOrder
is meant for an order where you come back later to do the payment. More of a "soft"-conversion.See also the definitions from TikTok Events
Versus
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