diff --git a/code/lib/cli/src/initiate.ts b/code/lib/cli/src/initiate.ts
index d5acccbfd36a..5217bca197aa 100644
--- a/code/lib/cli/src/initiate.ts
+++ b/code/lib/cli/src/initiate.ts
@@ -259,7 +259,7 @@ async function doInitiate(
   // Check if the current directory is empty.
   if (options.force !== true && currentDirectoryIsEmpty(packageManager.type)) {
     // Prompt the user to create a new project from our list.
-    await scaffoldNewProject(packageManager.type);
+    await scaffoldNewProject(packageManager.type, options);
 
     if (process.env.IN_STORYBOOK_SANDBOX === 'true' || process.env.CI === 'true') {
       packageManager.addPackageResolutions({
diff --git a/code/lib/cli/src/scaffold-new-project.ts b/code/lib/cli/src/scaffold-new-project.ts
index eabd944373b8..d33d82a32d7a 100644
--- a/code/lib/cli/src/scaffold-new-project.ts
+++ b/code/lib/cli/src/scaffold-new-project.ts
@@ -5,10 +5,13 @@ import { readdirSync, remove } from 'fs-extra';
 import prompts from 'prompts';
 import dedent from 'ts-dedent';
 
+import { telemetry } from '@storybook/telemetry';
+
 import { GenerateNewProjectOnInitError } from '@storybook/core-events/server-errors';
 import { logger } from '@storybook/node-logger';
 
 import type { PackageManagerName } from './js-package-manager';
+import type { CommandOptions } from './generators/types';
 
 type CoercedPackageManagerName = 'npm' | 'yarn' | 'pnpm';
 
@@ -108,7 +111,10 @@ const buildProjectDisplayNameForPrint = ({ displayName }: SupportedProject) => {
  *
  * @param packageManager The package manager to use.
  */
-export const scaffoldNewProject = async (packageManager: PackageManagerName) => {
+export const scaffoldNewProject = async (
+  packageManager: PackageManagerName,
+  { disableTelemetry }: CommandOptions
+) => {
   const packageManagerName = packageManagerToCoercedName(packageManager);
 
   logger.plain(
@@ -135,7 +141,7 @@ export const scaffoldNewProject = async (packageManager: PackageManagerName) =>
   let projectStrategy;
 
   if (process.env.STORYBOOK_INIT_EMPTY_TYPE) {
-    projectStrategy = SUPPORTED_PROJECTS[process.env.STORYBOOK_INIT_EMPTY_TYPE];
+    projectStrategy = process.env.STORYBOOK_INIT_EMPTY_TYPE;
   }
 
   if (!projectStrategy) {
@@ -152,11 +158,12 @@ export const scaffoldNewProject = async (packageManager: PackageManagerName) =>
       { onCancel: () => process.exit(0) }
     );
 
-    projectStrategy = SUPPORTED_PROJECTS[project];
+    projectStrategy = project;
   }
 
-  const projectDisplayName = buildProjectDisplayNameForPrint(projectStrategy);
-  const createScript = projectStrategy.createScript[packageManagerName];
+  const projectStrategyConfig = SUPPORTED_PROJECTS[projectStrategy];
+  const projectDisplayName = buildProjectDisplayNameForPrint(projectStrategyConfig);
+  const createScript = projectStrategyConfig.createScript[packageManagerName];
 
   logger.line(1);
   logger.plain(
@@ -182,7 +189,14 @@ export const scaffoldNewProject = async (packageManager: PackageManagerName) =>
     throw new GenerateNewProjectOnInitError({
       error: e,
       packageManager: packageManagerName,
-      projectType: projectDisplayName,
+      projectType: projectStrategy,
+    });
+  }
+
+  if (!disableTelemetry) {
+    telemetry('scaffolded-empty', {
+      packageManager: packageManagerName,
+      projectType: projectStrategy,
     });
   }
 
diff --git a/code/lib/telemetry/src/types.ts b/code/lib/telemetry/src/types.ts
index 35266814dff7..8f091703bcae 100644
--- a/code/lib/telemetry/src/types.ts
+++ b/code/lib/telemetry/src/types.ts
@@ -9,6 +9,7 @@ export type EventType =
   | 'build'
   | 'upgrade'
   | 'init'
+  | 'scaffolded-empty'
   | 'browser'
   | 'canceled'
   | 'error'