diff --git a/src/sunpy_sphinx_theme/__init__.py b/src/sunpy_sphinx_theme/__init__.py
index babbcd9c..c6bcdddb 100644
--- a/src/sunpy_sphinx_theme/__init__.py
+++ b/src/sunpy_sphinx_theme/__init__.py
@@ -147,9 +147,7 @@ def setup(app: Sphinx):
         root_domain = (
             theme_options.get("sst_site_root", "https://sunpy.org").removeprefix("https://").removeprefix("http://")
         )
-        default_endpoint = theme_options.get(
-            "goatcounter_non_domain_endpoint", theme_options["goatcounter_analytics_url"]
-        )
+        default_endpoint = theme_options.get("goatcounter_non_domain_endpoint", False)
         if default_endpoint is False:
             default_endpoint = ""
         app.add_js_file(
diff --git a/src/sunpy_sphinx_theme/theme/sunpy/theme.conf b/src/sunpy_sphinx_theme/theme/sunpy/theme.conf
index dd069467..7fe0ec38 100644
--- a/src/sunpy_sphinx_theme/theme/sunpy/theme.conf
+++ b/src/sunpy_sphinx_theme/theme/sunpy/theme.conf
@@ -20,8 +20,9 @@ sst_project_name = SunPy
 # Enable sending stats to goat counter
 # Set this URL to something like https://MYCODE.goatcounter.com/count
 goatcounter_analytics_url =
-# If you only want to count visits to sst_site_root
-goatcounter_non_domain_endpoint =
+# If you only want to count visits to sst_site_root or subdomains there of then set this to False
+# otherwise set it to another (or the same) goat counter endpoint
+goatcounter_non_domain_endpoint = False
 # The logo to go in the top navbar in place of the project name
 sst_logo =
 navbar_links =