diff --git a/README.md b/README.md
index f7d15d073..1abcfef2a 100644
--- a/README.md
+++ b/README.md
@@ -30,7 +30,7 @@ community](https://communityinviter.com/apps/aiqualityforum/josh)!
 
 **Don't just vibe-check your llm app!** Systematically evaluate and track your
 LLM experiments with TruLens. As you develop your app including prompts, models,
-retreivers, knowledge sources and more, TruLens-Eval is the tool you need to
+retreivers, knowledge sources and more, *TruLens-Eval* is the tool you need to
 understand its performance.
 
 Fine-grained, stack-agnostic instrumentation and comprehensive evaluations help
diff --git a/docs/trulens_eval/contributing/standards.md b/docs/trulens_eval/contributing/standards.md
index 190c83097..e010fe5ec 100644
--- a/docs/trulens_eval/contributing/standards.md
+++ b/docs/trulens_eval/contributing/standards.md
@@ -5,15 +5,15 @@ Enumerations of standards for code and its documentation to be maintained in
 
 ## Proper Names
 
-Styling/formatting of proper names.
+Styling/formatting of proper names in italics.
 
-- "TruLens"
+- _TruLens_
 
-- "LangChain"
+- _LangChain_
 
-- "LlamaIndex"
+- _LlamaIndex_
 
-- "NeMo Guardrails", "Guardrails" for short, "rails" for shorter.
+- _NeMo Guardrails_, _Guardrails_ for short, _rails_ for shorter.
 
 ## Python
 
diff --git a/docs/trulens_eval/gh_top_intro.md b/docs/trulens_eval/gh_top_intro.md
index 33e29dc1c..bcffa7496 100644
--- a/docs/trulens_eval/gh_top_intro.md
+++ b/docs/trulens_eval/gh_top_intro.md
@@ -30,7 +30,7 @@ community](https://communityinviter.com/apps/aiqualityforum/josh)!
 
 **Don't just vibe-check your llm app!** Systematically evaluate and track your
 LLM experiments with TruLens. As you develop your app including prompts, models,
-retreivers, knowledge sources and more, TruLens-Eval is the tool you need to
+retreivers, knowledge sources and more, *TruLens-Eval* is the tool you need to
 understand its performance.
 
 Fine-grained, stack-agnostic instrumentation and comprehensive evaluations help
diff --git a/docs/trulens_eval/intro.md b/docs/trulens_eval/intro.md
index 4db36c1ae..2bb96030e 100644
--- a/docs/trulens_eval/intro.md
+++ b/docs/trulens_eval/intro.md
@@ -9,7 +9,7 @@ trulens_eval/README.md . If you are editing README.md, your changes will be over
 
 **Don't just vibe-check your llm app!** Systematically evaluate and track your
 LLM experiments with TruLens. As you develop your app including prompts, models,
-retreivers, knowledge sources and more, TruLens-Eval is the tool you need to
+retreivers, knowledge sources and more, *TruLens-Eval* is the tool you need to
 understand its performance.
 
 Fine-grained, stack-agnostic instrumentation and comprehensive evaluations help