diff --git a/packages/plugin-assets/src/commands/assets/init.js b/packages/plugin-assets/src/commands/assets/init.js
index 76da5ec3..1bca65fe 100644
--- a/packages/plugin-assets/src/commands/assets/init.js
+++ b/packages/plugin-assets/src/commands/assets/init.js
@@ -16,7 +16,8 @@ class InitCommand extends TwilioClientCommand {
         accountSid: this.currentProfile.accountSid,
         pluginConfig: pluginConfig,
         logger: this.logger,
-        serviceName: this.flags['service-name'],
+        serviceName:
+          this.flags['service-name'].trim() || generateProjectName().dashed,
       });
       this.output(result, this.flags.properties);
     } catch (error) {
@@ -29,7 +30,6 @@ InitCommand.flags = {
   'service-name': flags.string({
     description:
       'A unique name for your asset service. May only contain alphanumeric characters and hyphens.',
-    default: () => generateProjectName().dashed,
   }),
   properties: flags.string({
     default: 'service_sid, sid, domain_name',