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"use those to inform our discussions going forward. When we're designing anything, let's make sure and go through these personae and not just putting ourselves in place of the users."
"Personae are key tools to keep us from designing and delivering services that are for ourselves rather than our end users. The internal user personae also help us acknowledge and meet our own needs--which, in turn, support our end users’ needs. We use them to prioritize the use of our resources and to test potential or upcoming changes. "
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