Welcome to the LinkedIn course this course will help you to setup an all star profile. All-Star rating, that means your profile is optimized for success. So what are you waiting for! start now.
LinkedIn, business-oriented social networking Web site founded in 2002 and headquartered in Mountain View, California. In 2016 LinkedIn was acquired by Microsoft for approximately $26 billion. The following year it reported more than 500 million members in about 200 countries.LinkedIn, business-oriented social networking Web site founded in 2002 and headquartered in Mountain View, California.
Unlike other social networks such as Facebook, instagram which are often purely recreational, LinkedIn emphasizes a user’s professional connections. Users create profile pages that have a structure similar to a résumé, in that users can summarize their career, advertise their particular skills, and list their education and employment history.
Connections are formed between users when one accepts an invitation from another to join his or her network. LinkedIn allows users to further their careers by searching for jobs, finding connections (even at third hand) at a particular company, and receiving recommendations from other users.
Once you complete the course you will be able to understand LinkedIn at a great extent and you will be able to,
- Create a ALL STAR profile
- Make network on LinkedIn
- Request and wite a recommendation
- Post on LinkedIn with proper content
- Add articles
- Optimize your profile for better search visibility
You already have a brand. Your personal brand is your personal DNA -- the combination of personal attributes, values, strengths, and passions that people know you for and that represent the value you offer.
Today, LinkedIn is the most important social network for making that brand clear by:
- Making a good profile
- Making a lot of connections
- Getting recommendations
- Writing articles in consistency
- Engaging in different groups
- Having a short chat with your connections
This course covers these all topics in detail so if you are interested to make a good personal brand then click here to start with the course.
Engagement on Linkedin is defined as “How many times members clicked, liked, commented on, and shared your content in both organic and paid campaigns, as well as the number of followers acquired through paid campaigns”.
To get more and more engagements follow the steps:
- Focus on when and what to post
- Focus on post frequency
- Focus on the content type