diff --git a/ansible/roles/vtctld/tasks/main.yml b/ansible/roles/vtctld/tasks/main.yml
index 582fef0d9..619dcb66f 100644
--- a/ansible/roles/vtctld/tasks/main.yml
+++ b/ansible/roles/vtctld/tasks/main.yml
@@ -10,6 +10,11 @@
 # limitations under the License.
 
 ---
+- name: Create users
+  include_role:
+    name: "vitess_build"
+    tasks_from: create_users
+
 - name: make sure vtctld is stopped
   when: clean_vtctld | bool
   include_role:
diff --git a/ansible/roles/vtgate/tasks/main.yml b/ansible/roles/vtgate/tasks/main.yml
index db015f3f7..9811115a7 100644
--- a/ansible/roles/vtgate/tasks/main.yml
+++ b/ansible/roles/vtgate/tasks/main.yml
@@ -16,6 +16,11 @@
     name: "vtgate"
     tasks_from: clean
 
+- name: Create users
+  include_role:
+    name: "vitess_build"
+    tasks_from: create_users
+
 - name: ensure vitess directories
   become: yes
   become_user: root
diff --git a/ansible/roles/vttablet/tasks/main.yml b/ansible/roles/vttablet/tasks/main.yml
index 7c51b70de..1513910c0 100644
--- a/ansible/roles/vttablet/tasks/main.yml
+++ b/ansible/roles/vttablet/tasks/main.yml
@@ -16,6 +16,11 @@
     name: "vttablet"
     tasks_from: "clean"
 
+- name: Create users
+  include_role:
+    name: "vitess_build"
+    tasks_from: create_users
+
 - name: ensure vitess directories
   become: yes
   become_user: root