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conference.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<meta name="description" content="">
<meta name="author" content="">
<title>Will Flourance | Designer & Developer</title>
<!-- Bootstrap core CSS -->
<link href="vendor/bootstrap/css/bootstrap.min.css" rel="stylesheet">
<!-- Custom fonts for this template -->
<link href="https://fonts.googleapis.com/css?family=Lato|Montserrat:600" rel="stylesheet">
<link href="vendor/font-awesome/css/font-awesome.min.css" rel="stylesheet" type="text/css">
<!-- Plugin CSS -->
<link href="vendor/magnific-popup/magnific-popup.css" rel="stylesheet">
<!-- Custom styles for this template -->
<link href="css/creative.min.css" rel="stylesheet">
</head>
<body id="page-top">
<section class="header-bar">
<div class="text-center " > <a href="index.html"><img src="img/logos/wf-logo-19.png" class="img-fluid my-4" width="300px"/></a> </div>
</section>
<section class="project-header wc-header"> </section>
<section class="project my-5">
<div class="container">
<div class="project-content row">
<div class="project-title">
<h2> Website Redesign
</h2>
<h1>CMAA World Conference and Club Business Expo </h1>
</div>
<div class="col-md-8 col-lg-8">
<h2>Challenge + Opportunity</h2>
<p>The CMAA World Conference and Club Business Expo is the largest event for professionals in the Private Club Industry. Prior to my time at CMAA the event’s online presence was limited to a series of pages within the existing CMAA site. This was a source of confusion for many registrants since information was densely packed within the limitations of CMAA.org’s navigation and layout. In addition, the location of the conference was presented too prominently, selling the destination rather than the educational and professional experiences offered.</p>
<h2>Process + Result</h2>
<p>World Conference is such a multi-faceted event that it requires a free-standing website to present content with appropriate detail. Creating a dedicated site allowed the content of the event site to flow without crowding brand copy and fine print within the same spaces. This approach also allowed newfound flexibility in visual design. I was able to include photos and graphic elements to convey the experience of attending the event, conveying the vibrance of its programming. </p>
<p>For the 2019 World Conference I share oversight with a rebranding effort supplemented by third-party marketing agency MDG. I was instrumental in guiding their team to create assets and branding guidelines that amplified the event’s value while emphasizing member-first messaging. I asserted a creative strategy that values brand consistency from year to year with a clean and colorful presentation. The resulting output enabled me to launch the most web-friendly version of the World Conference site to date, and establish production standards to ensure continued quality of all future CMAA event sites.</p>
</div>
<div class="col-md-4 col-lg-4">
<div class="pb-3">
<h2>What I Did</h2>
<h5> Brand Messaging</h5>
<h5><strong> Brand Identity</strong></h5>
<h5>Creative Direction</h5>
<h5><strong>Front-End Development</strong></h5>
<a href="http://www.cmaa.org/conference/" class="wf-btn" >View Live Site → </a>
</div>
</div>
</div>
</div>
<div class=""> <div class=" my-1">
<div class=""><img src="img/events/images/screencapture-cmaa-org-conference-2018-11-07-10_33_29_01.jpg" class="img-fluid"/>
<p class="m-4"><em>Expressing member messaging with bold and simplistic imagery, using contrast in type to emphasize event value for membership. </em></p>
</div>
</div>
<div class=" my-1">
<div class=""><img src="img/events/images/screencapture-cmaa-org-conference-2018-11-07-10_33_29_03.jpg" class="img-fluid"/>
<p class="m-4"><em>Daily schedule of conference sessions, compatible with all screen sizes</em></p>
</div>
</div>
<div class=" my-1">
<div class=""><img src="img/events/images/screencapture-cmaa-org-conference-2018-11-07-10_33_29_04.jpg" class="img-fluid"/>
<div class=""><img src="img/events/images/screencapture-cmaa-org-conference-2018-11-07-10_33_29_05.jpg"
class="img-fluid"/>
<p class="m-4"><em>Badges and tiles for featured sessions and events</em></p>
</div>
</div>
</div>
</div>
</section>
<!-- Footer -->
<footer>
<div class="footer bg-dark text-white" id="footer">
<div class="container">
<div class="row">
<div class=" col-md-4 col-sm-12 col-xs-12 col-lg-4">
<h3> Contact</h3>
<hr align="left" class="light">
<ul>
<li> <a href="mailto:[email protected]">[email protected] </a> </li>
</ul>
</div>
<div class=" col-md-4 col-sm-12 col-xs-12 col-lg-8">
<h3> Connect</h3>
<hr align="left" class="light">
<ul class="social-icons">
<li> <a href="https://dribbble.com/WFlourance"><span class="fa fa-dribbble"></span></a> </li>
<li> <a href="https://www.instagram.com/wflourance/"><span class="fa fa-instagram"></span></a> </li>
<li> <a href="https://www.linkedin.com/in/william-flourance-40092452/"><span class="fa fa-linkedin"></span></a> </li>
</ul>
</div>
</div>
<!--/.row-->
</div>
<!--/.container-->
</div>
<!--/.footer-->
<!--<div class="footer-bottom">
<div class="container">
<p class="pull-left"> Copyright © Footer E-commerce Plugin 2014. All right reserved. </p>
<div class="pull-right">
<ul class="nav nav-pills payments">
<li><i class="fa fa-cc-visa"></i></li>
<li><i class="fa fa-cc-mastercard"></i></li>
<li><i class="fa fa-cc-amex"></i></li>
<li><i class="fa fa-cc-paypal"></i></li>
</ul>
</div>
</div>
</div>
<!--/.footer-bottom-->
</footer>
<!-- Bootstrap core JavaScript -->
<script src="vendor/jquery/jquery.min.js"></script>
<script src="vendor/bootstrap/js/bootstrap.bundle.min.js"></script>
<!-- Plugin JavaScript -->
<script src="vendor/jquery-easing/jquery.easing.min.js"></script>
<script src="vendor/scrollreveal/scrollreveal.min.js"></script>
<script src="vendor/magnific-popup/jquery.magnific-popup.min.js"></script>
<!-- Custom scripts for this template -->
<script src="js/creative.min.js"></script>
<!-- Menu Toggle Script -->
<script>
$("#menu-toggle").click(function(e) {
e.preventDefault();
$("#wrapper").toggleClass("toggled");
});
</script>
</body>
</html>