diff --git a/scripts/pylib/pytest-twister-harness/src/twister_harness/device/device_adapter.py b/scripts/pylib/pytest-twister-harness/src/twister_harness/device/device_adapter.py
index b5560650c1b6cf..6d641732635314 100644
--- a/scripts/pylib/pytest-twister-harness/src/twister_harness/device/device_adapter.py
+++ b/scripts/pylib/pytest-twister-harness/src/twister_harness/device/device_adapter.py
@@ -74,7 +74,7 @@ def launch(self) -> None:
         self._start_reader_thread()
         self.connect()
 
-        if self.device_config.type == 'hardware':
+        if not self.device_config.skip_flash and self.device_config.type == 'hardware':
             # On hardware, flash after connecting to COM port, otherwise some messages
             # from target can be lost.
             self._flash_and_run()
diff --git a/scripts/pylib/pytest-twister-harness/src/twister_harness/plugin.py b/scripts/pylib/pytest-twister-harness/src/twister_harness/plugin.py
index dbd3465aba19e9..f47e7daf7b661a 100644
--- a/scripts/pylib/pytest-twister-harness/src/twister_harness/plugin.py
+++ b/scripts/pylib/pytest-twister-harness/src/twister_harness/plugin.py
@@ -105,6 +105,12 @@ def pytest_addoption(parser: pytest.Parser):
         choices=('function', 'class', 'module', 'package', 'session'),
         help='The scope for which `dut` and `shell` fixtures are shared.'
     )
+    twister_harness_group.addoption(
+        '--skip-flash',
+        default=False,
+        help='Skip flashing.',
+        action='store_true',
+    )
 
 
 def pytest_configure(config: pytest.Config):
diff --git a/scripts/pylib/pytest-twister-harness/src/twister_harness/twister_harness_config.py b/scripts/pylib/pytest-twister-harness/src/twister_harness/twister_harness_config.py
index bcb88715d59492..2043bcd0665c19 100644
--- a/scripts/pylib/pytest-twister-harness/src/twister_harness/twister_harness_config.py
+++ b/scripts/pylib/pytest-twister-harness/src/twister_harness/twister_harness_config.py
@@ -30,6 +30,7 @@ class DeviceConfig:
     pre_script: Path | None = None
     post_script: Path | None = None
     post_flash_script: Path | None = None
+    skip_flash: bool = False
 
 
 @dataclass
@@ -61,6 +62,7 @@ def create(cls, config: pytest.Config) -> TwisterHarnessConfig:
             pre_script=_cast_to_path(config.option.pre_script),
             post_script=_cast_to_path(config.option.post_script),
             post_flash_script=_cast_to_path(config.option.post_flash_script),
+            skip_flash=config.option.skip_flash,
         )
 
         devices.append(device_from_cli)