GitHub - Aaronreb/Churnred: Customer churn means when a customer breaks his relationship with a company. Churn (loss of customers to competition) is a problem for companies because it is more expensive to acquire a new customer than to keep your existing one from leaving. The full cost of customer churn includes both lost revenue and the marketing costs involved with replacing those customers with new ones. So,Reducing customer churn is a key business goal of every business. This problem statement is targeted at enabling churn reduction using analytics concepts.

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Customer churn means when a customer breaks his relationship with a company. Churn (loss of customers to competition) is a problem for companies because it is more expensive to acquire a new customer than to keep your existing one from leaving. The full cost of customer churn includes both lost revenue and the marketing costs involved with repla…

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Name		Name	Last commit message	Last commit date
Latest commit History 1 Commit
.ipynb_checkpoints		.ipynb_checkpoints
.RData		.RData
.Rhistory		.Rhistory
Churn.ipynb		Churn.ipynb
Test_data.csv		Test_data.csv
Train_data.csv		Train_data.csv
churn_red.R		churn_red.R
final_test_data.csv		final_test_data.csv
project report_churn.doc		project report_churn.doc