Onsite Search Data Mining

The purpose of this repository is to discover insights from onsite search queries.

Source Notebook

• Extract search queries from GA using Google's v4 API
• Generate word clouds with NLP
• Discover topics using LDA models
• Project trends forward with forecasting models

Applications include:

• Understanding your customer's point of view

  • Are there navigation pain points?
  • Should you think about stocking new products?

• Identifying and tracking trends to inform marketing efforts

  • Timing promotions with periodic peak interest
  • Are overall trends specific to your website or global?
  • Building content for upwards trending topics (+ SEO keywords 📈)