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May 15, 2025
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22 changes: 21 additions & 1 deletion content/uiux/concepts/logo/logo.md
Original file line number Diff line number Diff line change
Expand Up @@ -3,7 +3,10 @@ Title: 'Logo'
Description: 'A logo is a symbol, graphic, or emblem, that is used to represent a company, product, or brand.'
Subjects:
- 'Web Design'
- 'Web Development'
Tags:
- 'Graphics'
- 'Symbol'
- 'UI'
- 'UX'
CatalogContent:
Expand All @@ -17,4 +20,21 @@ Companies such as [Google](https://www.google.com), [Nike](https://www.nike.com)

![Codecademy Logo](https://static-assets.codecademy.com/Courses/intro-to-ui-and-ux/wireframes/Codecademy_navy.svg)

For more information, check out this [article by Wix on the psychology of logo design.](https://www.wix.com/blog/2021/10/logo-psychology/)
## Logo Variations and Formats

Digital products require flexible logo systems that adapt across contexts. Common formats include:

- **Primary logo:** The full version, including both symbol and wordmark.
- **Logomark only:** A standalone icon or symbol used when the full logo is unnecessary or unsuitable.
- **Responsive logo:** A simplified version used in small spaces like navbars or tab icons.
- **Monochrome or inverted logo:** Versions designed for dark mode, grayscale, or print compatibility.

> **Note:** A logo must remain legible and balanced across formats, screen sizes, and accessibility contexts.

## What does a Logo Communicate about a Brand

A logo conveys subtle but powerful messages about the brand:

- **Tone of voice:** A logo sets expectations — playful, professional, experimental, minimalist.
- **Industry or domain cues:** Symbols, colors, and typefaces suggest alignment with sectors like education, health, or finance.
- **Company values:** Visual traits signal identity — bold vs. quiet, modern vs. traditional, innovative vs. stable.