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Update README.md
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chmstimoteo authored Sep 23, 2024
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Expand Up @@ -239,12 +239,14 @@ Second, you need to measure how much data you are going to use to obtain the ins
Third, the data must be processed by the Marketing Data Store; features must be prepared using the Feature Engineering procedure; and the training and inference pipelines must be triggered. For that, open your `config.yaml.tftpl` configuration file and check the `{pipeline-name}.execution.schedule` block to modify the scheduled time for each pipeline you gonna need to orchestrate that enables your use case. Here is a list of pipelines you need for every use case.
- **Aggregated Value Based Bidding**: [feature-creation-aggregated-value-based-bidding](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L473), [value_based_bidding.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L515), [value_based_bidding.explanation](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L591)
- **Demographic Audience Segmentation**: [feature-creation-audience-segmentation](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L248), [segmentation.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L930), [segmentation.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L973)
- **Interest based Audience Segmentation**: [feature-creation-auto-audience-segmentation](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L170), [auto_segmentation.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1019), [auto_segmentation.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1061)
- **Purchase Propensity**: [feature-creation-purchase-propensity](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L315), [purchase_propensity.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L630), [purchase_propensity.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L725)
- **Customer Lifetime Value**: [feature-creation-customer-ltv](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L419), [propensity_clv.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1110), [clv.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1221), [clv.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1309)
- **Churn Propensity**: [feature-creation-churn-propensity](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L370), [churn_propensity.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L780), [churn_propensity.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L875)
| Use Case | Pipeline Configuration |
| -------- | ---------------------- |
| **Aggregated Value Based Bidding** | [feature-creation-aggregated-value-based-bidding](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L473) <br> [value_based_bidding.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L515) <br> [value_based_bidding.explanation](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L591) |
| **Demographic Audience Segmentation** | [feature-creation-audience-segmentation](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L248) <br> [segmentation.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L930) <br> [segmentation.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L973) |
| **Interest based Audience Segmentation** | [feature-creation-auto-audience-segmentation](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L170) <br> [auto_segmentation.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1019) <br> [auto_segmentation.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1061) |
| **Purchase Propensity** | [feature-creation-purchase-propensity](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L315) <br> [purchase_propensity.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L630) <br> [purchase_propensity.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L725) |
| **Customer Lifetime Value** | [feature-creation-customer-ltv](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L419) <br> [propensity_clv.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1110) <br> [clv.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1221) <br> [clv.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L1309) |
| **Churn Propensity** | [feature-creation-churn-propensity](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L370) <br>[churn_propensity.training](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L780) <br> [churn_propensity.prediction](https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart/blob/main/config/config.yaml.tftpl#L875) |
After you change these configurations, make sure you apply these changes in your deployed resources by re-running terraform.
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