Classification of customers using the language R
Classification / clustering the customers are alwys useful, so the respective organization can plan their business strategies, thus increasing their business. In this particular project R language is used for the clustering. The data set contains the age, gender, annual income and spending score of individual.
Clustering have been done in a way wr.t to the spending score and annual income, thus we can infer the average of people who spend the most, and even the age is taken for clustering w.r.t to the spending score, thus we can infer the age group where most spending has taken place.
K-means algorithm is used for the clustering, we can visualize the clustering using ggplot