Releases: InteractiveAdvertisingBureau/Taxonomies
Releases · InteractiveAdvertisingBureau/Taxonomies
Ad Product Taxonomy 2.0
New values
Unique ID | Parent ID | Name |
---|---|---|
1000 | 1000 | Ad Safety Risk |
1001 | Adult Products and Services | |
1002 | Alcohol | |
1488 | 1487 | Astrology |
1083 | 1082 | Browser Extensions |
1049 | Cannabis | |
1260 | 1259 | Casual Relationships |
1363 | 1361 | Contests |
1259 | Dating | |
1262 | Debated Sensitive Social Issue | |
1291 | Dieting and Weightloss | |
1084 | 1082 | Downloadable Utilities |
1263 | Durable Goods | |
1361 | Gambling | |
1364 | 1361 | Give Aways |
1310 | 1306 | Multi-Level Marketing |
1448 | Non-Fiat Currency | |
1309 | 1306 | Online surveys |
1214 | 1123 | Personal Care |
1474 | Politics | |
1487 | Religion & Spirituality | |
1261 | 1259 | Serious Relationships |
1519 | Sexual Health | |
1544 | Tobacco | |
1087 | 1082 | Toolbars |
1367 | 1361 | Virtual Betting |
1576 | Weapons and Ammunition |
Other notable changes
- Apps moved to their respective categories (Ie. Education Apps moved to Education and Careers)
- Auto Ownership changed to Vehicles
- Retail moved to T2
- Industrials moved to T2
- Experiences and Events moved to T2
- Edible removed from CPG
- Non-edible removed from CPG
- Automotive removed from CPG
- Removal of specific furniture items
- Removal of specific hardware supplies
- Removal of life events
- Addition of metals to T1
- Removal of Software T1
- Removal of specific sporting goods equipment
- Reduced number of Tiers from 5 to 3
- Significant reduction in row count
IAB Tech Lab Taxonomies Repository
This is the first baseline release for this repo. It represents IAB Tech Lab Taxonomies as they exist as of Aug 1, 2023 with no changes.