SEO Checklist

Creating Content

Key Words / Content

1. Discover Long Tail Keywords With “Google Suggest”
2. Find Solid Keywords In The Google Keyword Planner in Google Ads
3. Use how social media groups such as reddit, quora, facebook and etc, use these key words.
4. Fremium Keyword search
5. Find “Question Keywords” With ATP
6. Use Your Keyword Once In The First 150 Words
7. Use Your Keyword in H1, H2 or H3 Tags
8. Use Synonyms and LSI Keywords. Great website to reference is LSIGraph
9. Use External Links
10. Use Internal Links
11. Create Amazing Content Using “The Skyscraper Technique”
    • First, identify a piece of popular content in your industry
    • Next, create something even better
    • Finally, promote that content
12. Cover Your Page’s Topic In-Depth. Google tends to cover an entire topic in-depth
13. Use Multimedia. Images and other forms of multimedia help content rank better.
    • Images
    • Charts
    • Infographics
    • Visual Content
    • Videos
    • Interactive polls and quizzes
14. Think about optimizing Click-Through-Rate / Improve Your Site’s Dwell Time
15. Update and Relaunch Outdated Content

Network

1. Build Powerful Backlinks With Guest Posting
2. Reverse Your Competitor’s Backlinks by using Link Explorer
3. Become a Podcast Guest
4. Mention Influencers In Your Blog Posts
5. Talk to other website owners to get your website on other websites.

Website Building

Url

1. Include Your Keyword In Your URL
2. Use Short URLs

Header Tags

1. Front-Load Your Keyword In Your Title Tag
2. Embed Title Tag Modifiers
   • the current year "2020", "2021"
   • a location "Detroit"
   • words like "review", "guide", "checklist"
3. Description meta tag
4. Robots meta tag
5. Social Media meta tags
6. Viewport meta tag
   • <meta name="viewport" content="width=device-width, initial-scale=1"/>
7. Meta content type
   • <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">
8. Language tag
9. Geo tag

Engineering

1. Setup the Google Search Console
   • Submit sitemap
2. Setup Bing Webmaster Tools
   • Submit sitemap
3. Setup Google Analytics
4. Optimize Images
   • alt tags
5. Make Sure Your Site is Mobile-Friendly
6. Secure Your Site With HTTPS
7. Check Your Site’s Loading Speed with Google Lighthouse
8. Use Schema Markup. Here's Google Schema Markup Tool
9. Limit Website Downtime