T0027.md

Technique T0027: Adapt existing narratives

• Summary: Adapting existing narratives to current operational goals is the tactical sweet-spot for an effective misinformation campaign. Leveraging existing narratives is not only more effective, it requires substantially less resourcing, as the promotion of new master narratives operates on a much larger scale, both time and scope. Fluid, dynamic & often interchangeable key master narratives can be ("The morally corrupt West") adapted to divisive (LGBT propaganda) or to distort (individuals working as CIA operatives). For Western audiences, different but equally powerful framings are available, such as "USA has a fraught history in race relations, especially in criminal justice areas."

• Belongs to tactic stage: TA06

Incident	Descriptions given for this incident

Counters	Response types
C00008 Create shared fact-checking database	D04
C00011 Media literacy. Games to identify fake news	D02
C00013 Rating framework for news	D02
C00014 Real-time updates to fact-checking database	D04
C00016 Censorship	D02
C00017 Repair broken social connections	D03
C00019 Reduce effect of division-enablers	D03
C00021 Encourage in-person communication	D04
C00022 Innoculate. Positive campaign to promote feeling of safety	D04
C00024 Promote healthy narratives	D04
C00027 Create culture of civility	D07
C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise	D03
C00030 Develop a compelling counter narrative (truth based)	D03
C00031 Dilute the core narrative - create multiple permutations, target / amplify	D03
C00042 Address truth contained in narratives	D04
C00046 Marginalise and discredit extremist groups	D04
C00072 Remove non-relevant content from special interest groups - not recommended	D02
C00073 Inoculate populations through media literacy training	D02
C00080 Create competing narrative	D03
C00081 Highlight flooding and noise, and explain motivations	D03
C00082 Ground truthing as automated response to pollution	D03
C00084 Modify disinformation narratives, and rebroadcast them	D03
C00096 Strengthen institutions that are always truth tellers	D07
C00107 Content moderation	D02
C00125 Prebunking	D03
C00126 Social media amber alert	D03
C00156 Better tell your country or organization story	D03
C00161 Coalition Building with stakeholders and Third-Party Inducements	D07
C00162 Unravel/target the Potemkin villages	D03
C00164 compatriot policy	D03
C00169 develop a creative content hub	D03
C00174 Create a healthier news environment	D02
C00176 Improve Coordination amongst stakeholders: public and private	D07
C00188 Newsroom/Journalist training to counter influence moves	D03
C00190 open engagement with civil society	D03
C00195 Redirect searches away from disinformation or extremist content	D02
C00200 Respected figure (influencer) disavows misinfo	D03
C00203 Stop offering press credentials to propaganda outlets	D03
C00205 strong dialogue between the federal government and private sector to encourage better reporting	D03
C00211 Use humorous counter-narratives	D03

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