Add purpose and target audience to README

README.md

@@ -1,8 +1,18 @@
-# context
+# EVM Context
 
 > Context for Ethereum L1 and L2 transactions.
 
-By default, EVM based transactions are inscrutable and are lacking details about the context and intent of the transaction. Once Upon proposes standardizing a context layer on top of the protocol level data to help network operators, developers, and end users better understand what is happening onchain.
+If you want your protocol to work well on your own app, you can stick with a private indexer for your protocol.
+
+If you want your protocol to work well across all of web3, contribute to **EVM Context**.
+
+##### Ideal contributors
+* Protocol teams
+
+##### Ideal users
+* Wallets
+* Web3 browsing tools
+* Web3 analytics tools
 
 ## Quick start