replay q1 2025 objectives #10197
replay q1 2025 objectives #10197
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Should we have a "won't do for now" list as well, e.g. the rrweb stuff, heatmaps, page reports etc.? My other feedback would be that objective 2 is quite vague, but I think that's the nature of the objective too. My main ask there would be that we divide and conquer, e.g. while I focus more on the revenue churn for example, Paul and Alex could start with a couple of user interviews. We can also use the first growth review to make a more concrete list of research topics (as per the new focus of the first quarterly growth review). |
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Vague feedback.... this doesn't feel very ambitious. I feel like the magic playlists stuff probably won't take more than a few weeks? Should we do the commenting/sharing bit?
Also agree with Annika that Goal 2 seems vague - and vague things don't usually get done. We should specifically say what we are going to do. Eg "split churn into buckets and usage vs revenue; interview 10 usage churners and 15 usage-reduces to understand why their usage trends decline; make 3 improvements from those conversations"
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| # 📹 Goal 2: Replay playback 4000 | ||
| # 👩🔬 Goal 2: Churn and retention exploration |
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from @raquelmsmith
Also agree with @annikaschmid that Goal 2 seems vague - and vague things don't usually get done. We should specifically say what we are going to do. Eg "split churn into buckets and usage vs revenue; interview 10 usage churners and 15 usage-reduces to understand why their usage trends decline; make 3 improvements from those conversations"
I think it's vague by necessity because we're starting from a place of wanting to learn. i've tried to tighten it up... for sure if we hit Q2 with "maybe churn and retention" and not something specific or something finished there's a problem
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| follow along in our [q4 megaissue](https://github.com/PostHog/posthog/issues/25061) | ||
| # 🎤 Goal 3: Watch less and get more value |
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from @raquelmsmith
Vague feedback.... this doesn't feel very ambitious. I feel like the magic playlists stuff probably won't take more than a few weeks? Should we do the commenting/sharing bit?
interesting! so many interruptions this last quarter mean I put a brake on my self... i'm going to add something to cover that
but (without wanting to seem to ignore the feedback) this as well isn't a complete to-do list just the published goal. I'll add a mega-issue too
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| * queryable network data | ||
| * start replay on trigger e.g. event | ||
| * find the user groups (e.g. low recording count vs high recording count) |
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I've rephrased the bullet points for this objective so that it's clearer to know if we have achieved it or not. We mainly want to know why people churn, so that should appear in the objective (as opposed to high/low count necessarily). I also think we have a somewhat good grasp on metrics which tells us that churn is an area to focus on, so I don't think we need to improve metric definitions, instead we should focus on the "why".
| * find the user groups (e.g. low recording count vs high recording count) | |
| * Bucket users into "contracted, but still using the product", "churned (from paying), but still using the product" and "churned, and stopped using the product" | |
| * Interview 5 customers in each bucket, try survey/email outreach if necessary to increase amount of feedback | |
| * Run 5+ experiments based on learnings | |
| * come out of this quarter either happy we can focus elsewhere or with a strong understanding of where to go next |
first draft