wip: adding a/b testing

website/docs/feature-flag-tutorials/use-cases/a-b-testing.md

@@ -0,0 +1,37 @@
+---
+title: How to do A/B Testing
+slug: /feature-flag-tutorials/use-cases/a-b-testing
+---
+
+## What is A/B Testing?
+
+A/B testing is a randomized controlled experiment where you test two versions of a feature to see which version performs better. If you have more than two versions, it's known as multivariate testing. Coupled with analytics, A/B and multivariate testing enable you to better understand your users and how to serve them better.
+
+Feature flags are a great way to run A/B tests and to decouple them from your code, and Unleash ships with features to make it easy to get started with.
+
+Flags can be used for different purposes and we consider experimentation important enough to have given it its own flag type. Experiment flags have a lifetime expectancy suited to let you run an experiment and gather enough data to know whether it was a success or not.
+
+## How to Perform A/B Testing with Unleash
+
+To set up A/B testing, you will need:
+
+-   A place to host a feature flag management service
+-   API Tokens
+-   An application & an Unleash SDK
+
+We will walk through how to leverage these tools to perform A/B testing.
+
+To set up your systems to create and manage A/B testing experimentation, you’ll need to decide where to host a feature flag management service. This is a critical component of creating features that will hide behind a feature flag for A/B testing.
+
+There are two primary options for deciding where to host a service:
+
+-   Self-hosted: Deploy Unleash on your infrastructure (e.g., Docker, Kubernetes).
+-   Hosted by Unleash
+
+Follow our documentation on [Self-Hosting with Unleash](/using-unleash/deploy/getting-started) to get started using your infrastructure. Alternatively, read our [Quickstart documentation](/quickstart) if you’d like your project to be hosted by Unleash.
+
+With Unleash set up, you can use your application to talk to Unleash through one of our SDKs.
+
+To conduct an A/B test, we will need to create the feature flag that will implement an activation strategy. In the next section, we will explore what strategies are and how they are configured in Unleash.
+
+In the projects view, the Unleash platform shows a list of feature flags that you’ve generated. Click on the ‘New Feature Flag' button to create a new feature flag.

website/sidebars.js

@@ -112,6 +112,11 @@ module.exports = {
                                     label: 'Gradual Rollout',
                                     id: 'feature-flag-tutorials/use-cases/gradual-rollout',
                                 },
+                                {
+                                    type: 'doc',
+                                    label: 'A/B Testing',
+                                    id: 'feature-flag-tutorials/use-cases/a-b-testing',
+                                },
                             ],
                         },
                         {