feat: Update guide-to-book-clubs.md with format and tips

coffee-table-groups/guides/guide-to-book-clubs.md

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 # Guide to Book Clubs
 
+## Starting a Book Club
+
+Starting a book club at Virtual Coffee is an exciting way to engage with other members. Any member can initiate a book club by suggesting a book in the `#book-club` channel on Slack. It's a good idea to gauge interest before finalizing your choice. Once you have a book in mind, check with the community about a suitable start date, allowing enough time for members to acquire the book. Consider the reading pace that would work for most participants.
+
+As the organizer, you'll be responsible for setting up the discussion board, creating weekly question posts, and moderating discussions. We recommend finding a co-organizer to share these responsibilities. Having a co-organizer can help distribute the workload, provide backup if you're unavailable, and bring new perspectives to the discussion questions. You can ask for a co-organizer in the `#book-club` channel when proposing your book.
+
+Don't worry if you've never led a book club before; the VC community is supportive and will help you along the way.
+
+## Format
+
+- Book clubs are generally asynchronous.
+- Optional Zoom meetings can be organized to discuss the book at the end.
+- Work at your own pace, but communicate this to other participants.
+
+## Discussion Platform
+
+All discussions take place on the [VC Book Club discussion board](https://github.com/orgs/Virtual-Coffee/discussions/categories/vc-book-club) on GitHub.
+
+## Setting Up the Book Club
+
+1. Create a new post on the discussion board with:
+
+   - A brief description of the book
+   - The discussion question schedule
+
+2. For each set of discussion questions:
+
+   - Create a new comment in the main thread
+   - Include the weekly questions
+
+## Participation Guidelines
+
+- Members should reply to the weekly question post with their answers.
+- Answers should be threaded under the relevant question comment.
+
+## Creating Discussion Questions
+
+- Don't stress about writing perfect questions.
+- Focus on aspects you found:
+  - Interesting
+  - Confusing
+  - Worth discussing further
+
+## Flexibility and Engagement
+
+- Don't worry if people get too busy to respond regularly. Life happens!
+- The questions themselves are valuable for reflection, even if members can't engage.
+- Participants can return to the questions and discussions at any time, even after the book club has finished.
+- The goal is to provide a framework for thinking about the book, not to create pressure or stress.
+
 We recognize that each Virtual Coffee Book Club is unique and we encourage you to conduct yours how you see fit (and within the bounds of the [Code of Conduct](https://virtualcoffee.io/code-of-conduct)). Below, you'll find some tips and lessons learned from previous Virtual Coffee Book Club leaders in order to help yours be as successful as possible.
 
 ## Tips and Lessons Learned
 
 Add them here! Feel free to change the header, include multiple sections, whatever feels best.
 
+### What Went Well
+
+1. **Consistent Scheduling**: Setting a regular cadence for discussions (e.g., weekly) helped maintain momentum.
+
+2. **Flexibility**: Allowing participants to join late or catch up at their own pace increased engagement.
+
+3. **Cross-Promotion**: Mentioning the book club in other VC channels occasionally brought in new participants.
+
+### Things to Do Differently
+
+1. **More Lead Time**: Providing more notice before starting allowed more people to acquire the book and join from the beginning.
+
+2. **Shorter Books or Sections**: Some found that shorter books or focusing on specific sections of longer books maintained higher engagement.
+
+3. **Mid-Point Check-In**: A quick survey or casual check-in halfway through helped adjust the pace or focus if needed.
+
 ## Previous Book Clubs
 
 ### Mindset: The New Psychology of Success