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added citation info for code and synthetic data
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anamartinovici committed Nov 22, 2022
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Expand Up @@ -4,7 +4,7 @@ This repository contains code and synthetic data for:

Martinovici, Ana, Rik Pieters, and Tulin Erdem (2022), "Attention Trajectories Capture Utility Accumulation and Predict Brand Choice", *Journal of Marketing Research*, https://doi.org/10.1177/00222437221141052

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If you want to cite the content of this repository, please use:

Martinovici, Ana (2022), "Reproducibility package for Martinovici, Pieters, and Erdem (2022)", DOI: https://doi.org/10.25397/eur.21603288

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