Expanded CFP outreach, added an email template

.gitignore

@@ -0,0 +1,2 @@
+# OS
+.DS_Store

README.md

@@ -45,7 +45,7 @@ Organizers are are responsible for distinct components of the conference, which
 
 ### Volunteers
 
-And finally, vounteers make up the life blood of the live event. These people assist during the conference itself, including the set-up and tear-down. 
+And finally, volunteers make up the life blood of the live event. These people assist during the conference itself, including the set-up and tear-down. 
 
 **Time commitment:** Volunteers should expect to work the duration of the conference plus 1 day on either end for set-up and tear-down.
 
@@ -65,52 +65,52 @@ You want to begin planning for your conference at least 6 months out. Here is a
 
 ## Picking a Venue
 
-Your budget will dictate what you can do here. Don't think that you need a fancy venue to have a successful conference. Ulimately your venue simply needs to provide the following things:
+Your budget will dictate what you can do here. Don't think that you need a fancy venue to have a successful conference. Ultimately your venue simply needs to provide the following things:
 * Seating for your attendees.
 * A/V for your speakers.
 * Good (preferably great) Wi-Fi and bandwidth.
 
-*Researching Venues*  
-1. Pour through all types of sights--places that were used for art events, warehouses, studios, past tech events, conferences.   
-2. Build a list containing details that are relevant to whittling this down.  
-3. Build contacts and confirm that the capacity and requirements of the conf are met by an email/phone call.  
-4. Go tour!  
-
-*TEMPLATE TO TOUR:*  
-Some things to look for:  
-1. Broadband: what does their pipe look like?  
-2. Wi-Fi: how many connected devices can it support?  
-3. Plugs: what's the plug / power strip situation?    
-4. Power: do we have to pay any surcharge for above average power usage?  
-5. Is there any vendor lock-in regarding internet or WiFi?   
-6. Seating: Can they comfortably accommodate 300 seated individuals with laptops?  
-7. What's the line of sight like for the stage area? Any obstructions?  
-8. Is the seating elevated/stadium?  
-9. Are the chairs comfortable?  
-10. A/V: What kind of projector(if provided)  
-11. A/V: What kind of screen?  
-12. Are there additional monitors/feeds in the event space or in breakout areas?  
-13. What about sound / mics? Is there a system already provided on-site?  
-14. Who will be running the A/V for us? Is there a vendor lock-in for A/V?  
-15. Is there space to chill out?  
-16. Is there space for workshops? For casual breakouts?  
-17. Where will the sponsors set-up their booths?(if applicable)  
-18. Can we choose our own food vendors?   
-19. Is there a fee for going outside of preferred vendors?   
-20. Can we provide alcohol to our attendees?  
-21. Are we required to carry insurance for our event?  
-22. Is parking provided? Where?  
-23. Are we required to provide a security team?  
-24. Cost: What is included in the cost?   
-25. What's not included? (set-up, tear-down, A/V, etc)  
-26. How much is the deposit? When is it due?  
-
-For managing lodging(destination conference):  
-1. Is there any on-site event management offered? What does this include? What's the cost?  
-2. What is the process for selling rooms? Is this managed by the lodging company or us?  
-3. What are the hours for check-in and check-out? Can this budge at all for our event?  
-4. How would we manage conference events mixing with others staying at the resort? Will there be friction with non-confers?   
-5. Is WiFi provided in every room at no additional cost?    
+*Researching Venues*
+1. Pour through all types of sites - places that were used for art events, warehouses, studios, past tech events, conferences.
+2. Build a list containing details that are relevant to whittling this down.
+3. Build contacts and confirm that the capacity and requirements of the conf are met by an email/phone call.
+4. Go tour!
+
+*TEMPLATE TO TOUR:*
+Some things to look for:
+1. Broadband: what does their pipe look like?
+2. Wi-Fi: how many connected devices can it support?
+3. Plugs: what's the plug / power strip situation? 
+4. Power: do we have to pay any surcharge for above average power usage?
+5. Is there any vendor lock-in regarding internet or WiFi?
+6. Seating: Can they comfortably accommodate 300 seated individuals with laptops?
+7. What's the line of sight like for the stage area? Any obstructions?
+8. Is the seating elevated/stadium?
+9. Are the chairs comfortable?
+10. A/V: What kind of projector(if provided)
+11. A/V: What kind of screen?
+12. Are there additional monitors/feeds in the event space or in breakout areas?
+13. What about sound / mics? Is there a system already provided on-site?
+14. Who will be running the A/V for us? Is there a vendor lock-in for A/V?
+15. Is there space to chill out?
+16. Is there space for workshops? For casual breakouts?
+17. Where will the sponsors set-up their booths? (if applicable)
+18. Can we choose our own food vendors?
+19. Is there a fee for going outside of preferred vendors?
+20. Can we provide alcohol to our attendees?
+21. Are we required to carry insurance for our event?
+22. Is parking provided? Where?
+23. Are we required to provide a security team?
+24. Cost: What is included in the cost?
+25. What's not included? (set-up, tear-down, A/V, etc)
+26. How much is the deposit? When is it due?
+
+For managing lodging (destination conference):
+1. Is there any on-site event management offered? What does this include? What's the cost?
+2. What is the process for selling rooms? Is this managed by the lodging company or us?
+3. What are the hours for check-in and check-out? Can this budge at all for our event?
+4. How would we manage conference events mixing with others staying at the resort? Will there be friction with non-confers?
+5. Is WiFi provided in every room at no additional cost? 
 
 *These questions may seem tedious*, but each one of these can make for a very poor attendee experience and increase expenses for the conference dramatically.
 
@@ -132,9 +132,9 @@ First, how many attendees do you expect?
 
 Please see the [How-to Conf Spreadsheet](https://docs.google.com/spreadsheets/d/1SuTnbn74Frsb5wqPhXwHjeAH_5i-1h9AIIOH4hbdNs0/edit?usp=sharing).
 
-This spreadsheet will be your lifeline for keeping everything on track for your conference. Many people don't aim to make money off the conference they are excited to run. Great! Protect the hard work you're doing. If budget isn't top-of-mind, it might very well come out of your own bank account at the end of the run(or leave you saddled with debt). If you can't stay in the black, it's unsustainable. 
+This spreadsheet will be your lifeline for keeping everything on track for your conference. Many people don't aim to make money off the conference they are excited to run. Great! Protect the hard work you're doing. If budget isn't top-of-mind, it might very well come out of your own bank account at the end of the run (or leave you saddled with debt). If you can't stay in the black, it's unsustainable. 
 
-Sponsorship dollars alone will funnel through quite a bit of money, even if only to be passed on for venue, food, and logistics. You'll need some sort of entity(hopefully not your own checking account) to operate this conference. You don't need to necessarily start your own LLC. There are foundations and groups in your town that are often willing to help make this happen. 
+Sponsorship dollars alone will funnel through quite a bit of money, even if only to be passed on for venue, food, and logistics. You'll need some sort of entity (hopefully not your own checking account) to operate this conference. You don't need to necessarily start your own LLC. There are foundations and groups in your town that are often willing to help make this happen. 
 
 Taxes are a thing. Someone will need to assist you if you aren't already versed in this. No worries! That's what professionals are for.
 
@@ -165,16 +165,24 @@ Imagine that your conference budget is $100k. Sponsorships should account for ro
 You might also consider a $0 "community" tier for companies that cannot afford a sponsorship but can contribute in other ways such as labor, services, promotion, etc.
 
 ## CFP
+
 The call for presentations helps communicate how you build your content and community for the conference. There are many options for submissions to your call that include Github Issues or pull requests, a Google form, or email. These different formats can be chosen for ease-of-execution or minimizing barriers to entry. Past calls have been a hybrid approach--GitHub submission with a template provided to include necessary information. This was for those comfortable with an open source workflow and having their abstract published publicly. To respect privacy and allow encouragement for submitters intimidated by that process, we also created a private email submission. 
 
 Check out the [CascadiaJS 2014 CFP process](https://github.com/cascadiajs/2014.cascadiajs.com/blob/master/proposals/README.md).
 
+### Outreach
+
+Building your most diverse, knowledgeable community takes work. You want awesome speakers and attendees? Reach out to your local meetups (volunteers as members work best), codeschools, universities, and conferences and share your Call for Speakers. The more inclusive you are in your process to share, the better results you'll see in the community you've built. 
+
+Reach out to people you see doing awesome work. The more specific about the person's work you've noticed the better. Utilize your personal networks if possible, but if you don't know them - it's a compliment you even asked! Better to ask and see a 'no thanks' to the submission process than to not ask and lose the chance at lifting up someone that didn't know you were interested in what they had to say. 
+
+Make it clear that you want underrepresented and first time speakers. Make plans to prepare speakers by pairing them with experienced speakers and arranging practice spaces at local meetups.
+
 ## Speakers
-Building your most diverse, knowledgable community takes work. You want awesome speakers and attendees? Reach out to your local meetups, codeschools, universities, and conferences and share your Call for Speakers. The more inclusive you are in your process to share, the better result you'll see in the community you've built. Reach out to people you see doing awesome work. If you don't know them? It's a compliment you even asked! Better to ask and see a 'no thanks' to the submission process than to not ask and lose the chance at lifting up someone that didn't know you were interested in what they had to say.
 
-It is recommended that budget is allocated for speaker travel and accomodations. This allows for increasing access to conferences for speakers that might not have the luxury of a good paycheck(this is a reality). It's also a treat and a huge appreciation to those who have spent time creating awesome content for the conference.
+It is recommended that budget is allocated for speaker travel and accommodations. This allows for increasing access to conferences for speakers without the luxury of a good paycheck (this is a reality). It's also a treat and a huge appreciation to those who have spent time creating awesome content for the conference.
 
-## Accomodations
+## Accommodations
 
 Assuming your conference isn't a destination event (i.e. far away from where the majority of your attendees live) then accommodations need to be arrange for 3 groups of people:
 

emails/7-days-speakers.md

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+#Let's talk about talks! 
+
+Reminder #1: slides are due by 5pm, [date] to [person/email] for review. This can be either a file emailed or a link to a url. 
+
+I recognize that both of these methods mean you are able to tweak things after you've turned them into me. No worries! I am checking for CoC violations, typos, and whether it works on-site as planned. Running through 12 talks the morning of each event will be logistically challenging, so I hope to be able to test them on arrival to the venue. 
+
+Speaking of talk-by-talk logistics, I need to know what's happening in your talk! Is it just a 'walk up on stage, smile, talk, click through slides, wave' or is it more of a 'talk, live demo, show a video, do some crazy interaction, ask the audience a question, get a participant up on stage' type deal? I need to know all of this. Please. Go HERE to share that info with us if you haven’t already.
+
+##Day-of
+
+The conditions to expect on the day-of:
+
+We have split the schedule into 3-talk sections and ask that you report to the speaker green room 10 minutes before the start of the block that you're speaking in. We'll have a speaker wrangler running around to nab you and make sure you're where you need to be. They will hang out with you, making sure everything is running smoothly. 
+
+We will have you mic'ed up to a wireless earpiece 10 minutes prior at the AV booth. You'll then be shown by our speaker wrangler where/how to approach the stage.  When it's your turn, you'll be ushered on stage as the emcee is introducing you. We’ll plug in your laptop, make sure the display is ready to switch the feed from a filler screen to your presentation, and have the emcee finish the intro. You'll have a clicker to advance slides.
+
+##Stage & slides
+
+Our projectors will adjust to whatever the laptop or tablet is putting out to up to 1080p or 1920x1080. 1080p is pretty standard now.
+
+​Strong contrast between background and fonts are strongly encouraged for proper color balance in the videos and ease of attendee viewing.
+
+We will have a spare laptop you can present on in case of a computer meltdown. 
+
+There will be a very large screen on each side of you lit by big bright projectors.
+
+You will have a timer.
+
+You will have an earpiece mic and an optional a remote clicker and so that you can move on the whole stage, but ​moving around​ is not required.
+
+WiFi ​will be available to speakers, ​but as always, play it safe and ​please plan for offline backups.
+
+Clothes to avoid for the videos: small stripes and black.
+
+##Content guidelines 
+
+Our emcees will introduce you properly before you come on stage so you can remove the usual first slide presenting yourself and go straight to your content.
+
+*Your talk should not [exceed 25 minutes]. *
+
+As a reminder, our audience dislikes product pitches and it is in your best interest to avoid promoting any commercial product and focus on content. 
+
+Specifically:
+
+* No “We are hiring” (everybody is, anyway). You’re welcome to talk to people while attending the conference and tell them this.
+
+* Please remove headers/footers from your slides with company names or logos. If your company sponsored, they are getting great placements elsewhere. Our emcees are going to do a thorough job of introducing you, your work, and your employer(unless you want us to omit some portion of that). 
+
+* Please please please let us know how you are doing (and feeling!). We really do want to hear it! 
+
+Sincerely, 
+[orgnaizers]

emails/introducing-you.md

@@ -0,0 +1,11 @@
+To continue hyping [conf], we'd like to publish a short interview to (re-)introduce you to the community. This is entirely optional, and there's no "due" date, but we would truly appreciate it. If you'd like to be featured, please answer any or all of the following:
+
+- Can you give us a Twitter-length introduction to you and your talk?
+- (If local:) As a [Cascadian], what's your favorite local activity?
+- (Otherwise:) Is this your first trip to the [Pacific Northwest]? Do you have other plans for your trip?
+- What does your usual work day look like?
+- Who in the industry consistently blows you away with wonderful work?
+- Have you worked in industries other than the web?
+- What does your dream job look like?
+- Do you knit, play the banjo, make beer, climb rocks or do anything that isn't on a computer?
+- Is there anything else you'd like us to know about you?

emails/readme.md

@@ -0,0 +1,6 @@
+#Emails
+
+Depending on the size of your conf, you will send anywhere between many to a bazillion emails. Here are some templates for emails that you might find useful. Be sure to read them throughly, and make the appropriate adjustments for your event.
+
+* `introducing-you.md` The "getting to know you" information resulting from this interview is a great way to hight new speakers and advertise well known ones. Publish these interviews on your website and advertise through Twitter or your channel of choice. Thanks to CSS Conf AU for this one!
+* `7 Days (Speakers)` Give speakers vital details about the venue, schedule and their slots. Send one week prior to conference.