Hey, I’m Craig. I tinker with self-hosting, automation, and open-source tools—always learning, always building.

As a Digital Strategist, I bridge the gap between IT and Marketing, combining technical expertise with strategic insight. I'm a full-stack developer, GraphDB enthusiast (ArangoDB, Neo4j), and AI tinkerer, always exploring ways to optimize workflows and enhance decision-making.

• 🧠 Currently experimenting with LLM fine-tuning and Retrieval-Augmented Generation (RAG) for smarter AI.
• 🤔 Always exploring ways to bridge AI, data, and real-world applications.
• ⚡ Fun fact: I lived in Tijuana 🇲🇽 as an expat for a year before COVID—wish I had learned more Spanish!

Exploring AI's impact on business, automation, and decision-making.

✔ LLMs (Large Language Models): GPT-4, Llama (Meta), Mistral, Claude (Anthropic), Deepseek, Qwen
✔ Retrieval-Augmented Generation (RAG): Hybrid AI systems combining retrieval + generation
✔ Vector Databases: FAISS, ChromaDB, Weaviate, Pinecone
✔ Fine-Tuning & Prompt Engineering: Optimizing LLMs, LoRA, OpenAI fine-tuning API
✔ Multimodal AI: AI for text, images, audio (Gemini, LLaVA, Whisper AI)

Leveraging AI tools for local and cloud-based applications.

✔ Local AI Hosting: LM Studio, Ollama, Llama.cpp, GPT4All
✔ Cloud AI Services & APIs: OpenAI API, Anthropic API, OpenUI, Google Vertex AI
✔ AI Frameworks & Libraries: Hugging Face, LangChain, LlamaIndex
✔ AI Model Serving: vLLM, FastAPI, TensorFlow Serving
✔ AI-Powered Search & Chatbots: OpenAI Assistants API, LangChain agents

Bridging AI, data, and real-world applications.

✔ AI for Automation: AI-generated reports, document processing
✔ AI-Powered Marketing: AI-driven customer segmentation & insights
✔ AI in Media: Automated transcription, subtitle generation (Whisper AI)
✔ No-Code/Low-Code AI: AutoGPT, AgentGPT, Zapier AI

Managing projects from concept to execution using the right methodology for the job.

Methodologies:
✔ Waterfall, Critical Path, Agile (KANBAN & SCRUM), Lean, ADDIE+M ISD Model

Tools:
✔ MS Project, Trello, ClickUp, Wrike, Monday.com, SmartSheet, Podio

Data-driven marketing strategies to optimize engagement and conversions.

✔ Google Ads, Facebook/Twitter Ad Campaigns
✔ Email Marketing (Constant Contact, MailChimp, Marketo/Eloqua)
✔ SEO / SEM / SMM / CRO, HubSpot, CPM

Full-stack development with a focus on usability, scalability, and performance.

✔ Languages & Frameworks: HTML, CSS, JavaScript, PHP, React, Vue, Node, Python
✔ CMS & Databases: WordPress, Joomla, MySQL, MariaDB, MongoDB, ArangoDB, Neo4j
✔ DevOps & Infrastructure: GitHub, Docker, Podman, Kubernetes, Linux (Debian, Fedora, Red Hat, CentOS, Ubuntu)
✔ E-Commerce: PayPal, Authorize.net

Designing intuitive interfaces and compelling digital experiences.

✔ UX/UI: Adobe XD, Balsamiq, Figma, Miro, Penpot
✔ Raster Images: Adobe Photoshop, Gimp
✔ Vector Images: Adobe Illustrator, Affinity Designer, Inkscape
✔ Audio & Video Recording/Editing: OBS Studio, Shotcut, Articulate, Captivate, Camtasia, Snag-It

Making data-driven decisions with real-time insights.

✔ Google Analytics, Google Tag Manager, Heap, Tealium, Open Web Analytics, PostHog, Matomo, Metabase, Umami,