DSP 006: Onboarding & Engagement

DSPs/006-Onboarding-&-Engagement.md

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+# Onboarding & Engagement Q1 2021
+
+**Author(s)**: @steffbrowne
+
+## Summary
+
+This proposal establishes a new workstream focused on improving the quality of builder engagement across the DAO. We’ll guide this work stream by
+- Facilitating effective & ongoing collaboration
+- Coordinating work bins to achieve measurable outcomes
+- Analyzing and reporting our progress to the DAO
+- Unifying work bins into learning milestones, so that we can evolve & iterate
+
+## Why should we fund this?
+
+We need to continue to have dedicated people maintaining and improving our processes as we continue to take on on a higher volume of projects and builders.
+
+## Anything else you'd like to add?
+
+This workstream covers the quality of engagement with and within the DAO at any of these stages:
+- Discovering the DAO
+- Onboarding
+- Project enrollment
+- Ongoing empowerment
+- Referrals
+
+Sample work bins will likely include these and more...
+
+IMPROVE THE BUILDER EXPERIENCE (Facilitated by Steff; informed & built by ##various collaborators##)
+- Map the [Member Journey](https://docs.google.com/document/d/1z47NnQ91T0OvlHFYXhwEY9SSEmz1Tj0MpNeT695XKJE/edit) (Steff)
+- Continuously get feedback about builder experiences through focus groups & surveys
+
+BUILD COMMUNICATIONS, SALES & MARKETING STRUCTURES TO HELP US SCALE (Steff/Roberto/Ori)
+- Builder engagement
+- New DAO member recruitment & onboarding
+- New project sourcing
+- Customer success practices
+
+ACTIVATE TWITTER (Bernie)
+
+ADVISING ON OTHER PROPOSALS TO DEVELOP INITIATIVES MORE IN DEPTH
+
+This workstream will lead to new initiatives as well as build off of old / existing ones, such as,
+- [DSP 2: Q4 2020 Ops Roles](https://github.com/dOrgTech/Ops/blob/master/DSPs/002-Ops-Roles.md)
+- [DSP 4: Landing Page Redesign](https://github.com/dOrgTech/Ops/blob/master/DSPs/004-Landing-Page.md)
+- [DSP 5: Builder Referrals](https://github.com/dOrgTech/Ops/blob/master/DSPs/005-Builder-Referrals.md)
+- [Issue 70 Gamifying QA](https://github.com/dOrgTech/Ops/issues/72)
+- [Issue 72 Improve activation/onboarding funnel](https://github.com/dOrgTech/Ops/issues/70)
+
+Accountability:
+- Lead: Steff
+- Hour Commitments:
+  - Steff: 12 hrs/week
+  - Ori: 5-6 hrs/week
+  - Rob: 3-6 hrs/week
+  - Bernie: 1-2 hrs/week
+- Weekly Syncs: Tuesdays @ 10am EDT
+- [Task Board](https://github.com/orgs/dOrgTech/projects/9)
+- [Budget spreadsheet](TODO)
+
+## Cost x Timeframe
+
+$1,875/week ($22,500 total)
+- 25 hrs/week
+- $75/hr
+- 12 weeks (Jan 4 - Mar 29, 2021)
+
+Payment proposals will be broken down into four 3-week periods.