Odoo Marketing Channels is an additional module that inherit the CRM module then add a marketing channels field into the crm opportunity and lead also it's already added with following marketing type and description data as follows:
- Advertising: Paid promotion to a third-party advertising partner or sponsorship.
- Direct E-marketing: Direct call, Messenger, telemarketing, or direct email to potential customers.
- Product promotion: A short-term incentive to encourage customers to buy a product or service..
- Direct selling: Selling products or services directly to potential customers.
- Traditional media: Traditional advertising by television, radio, print, and outdoor advertising.
- Digital media: Potential customers come from social media (WhatsApp Business, Instagram, etc.), search engine marketing (Google Search and Maps), and marketplace platforms.
- Events: Trade shows, conferences, and customer appreciation events.
- Customers experiences: Information shared by existing customers to others.
The module also provides a reports base that businesses can use to see their marketing campaigns based on the marketing channels.
To use Odoo Marketing Channels for CRM:
- Install the module.
- Create marketing channels type.
Odoo Marketing Channels for CRM offers a number of benefits for businesses:
- Increased efficiency: The module helps businesses to manage their marketing channels more efficiently.
- Improved visibility: The module provides businesses with better visibility into their marketing campaigns.
- Better decision-making: The module helps businesses to make better decisions about their marketing campaigns.
- Increased ROI: The module helps businesses to improve the ROI of their marketing campaigns.