Use the same style of the site.baseurl in the docs

_docs/company/about-duckduckgo.md

@@ -9,7 +9,7 @@ DuckDuckGo is the independent Internet privacy company for anyone who’s tired
 
 Unlike Chrome and other browsers, our free, go-to browser comes with over a dozen powerful privacy protections built-in, including our search engine that replaces Google and doesn't track your search history, and our best-in-class tracker blocker that blocks cookies and creepy ads that follow you around. This unique combination of free protections makes our browser the most comprehensive privacy protection you can get with one download.
 
-In addition, we also offer [Privacy Pro]({{ site.baseurl}}/privacy-pro/), a three-in-one subscription service, integrated into our browser. Subscribers to the Privacy Pro add-on get even more privacy protection with a fast and simple [VPN]({{ site.baseurl }}/privacy-pro/vpn/), a [Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal) service, and an [Identity Theft Restoration]({{ site.baseurl}}/privacy-pro/identity-theft-restoration) service.
+In addition, we also offer [Privacy Pro]({{ site.baseurl }}/privacy-pro/), a three-in-one subscription service, integrated into our browser. Subscribers to the Privacy Pro add-on get even more privacy protection with a fast and simple [VPN]({{ site.baseurl }}/privacy-pro/vpn/), a [Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal) service, and an [Identity Theft Restoration]({{ site.baseurl }}/privacy-pro/identity-theft-restoration) service.
 
 Every day, tens of millions of people rely on DuckDuckGo to protect their online activities, from searching to browsing, emailing, and more. The DuckDuckGo browser, including the Privacy Pro subscription (an optional, paid add-on), is available for download on desktop and mobile devices ({% include ddg-browser-os-list-linked.md %}). Our private search engine is built into the DuckDuckGo browser, but it can also be accessed independently at duckduckgo.com or as a built-in option on other popular browsers.
 

_docs/company/how-does-duckduckgo-protect-privacy.md

@@ -11,7 +11,7 @@ order: 75
 
 If you’re like most people on the Internet, you use Google to search the web and Google Chrome to browse the web. That means by default Google can keep track of every single search you make and website you visit. On those websites, other companies may also track you.
 
-DuckDuckGo is an independent Google alternative that also lets you search and browse the web, but we don’t track your searches or browsing history, and our <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">browsers</a> and <a href="{{ site.baseurl }}/desktop/adding-duckduckgo-to-your-browser/">extensions</a> help you block other companies from trying to track you as well, all by default. Our free browser comes with seamless privacy protection built-in, including <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more, making it the most comprehensive privacy protection you can get with one download. Plus, subscribers to our [Privacy Pro]({{ site.baseurl }}/privacy-pro/) subscription service get three additional protections: a fast and simple [VPN]({{ site.baseurl }}/privacy-pro/vpn/), a [Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal/) service, and an [Identity Theft Restoration]({{ site.baseurl }}/privacy-pro/identity-theft-restoration/) service. That’s how DuckDuckGo protects your privacy in a nutshell.
+DuckDuckGo is an independent Google alternative that also lets you search and browse the web, but we don’t track your searches or browsing history, and our <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">browsers</a> and <a href="{{ site.baseurl }}/desktop/adding-duckduckgo-to-your-browser/">extensions</a> help you block other companies from trying to track you as well, all by default. Our free browser comes with seamless privacy protection built-in, including <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl }}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more, making it the most comprehensive privacy protection you can get with one download. Plus, subscribers to our [Privacy Pro]({{ site.baseurl }}/privacy-pro/) subscription service get three additional protections: a fast and simple [VPN]({{ site.baseurl }}/privacy-pro/vpn/), a [Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal/) service, and an [Identity Theft Restoration]({{ site.baseurl }}/privacy-pro/identity-theft-restoration/) service. That’s how DuckDuckGo protects your privacy in a nutshell.
 
 ## Detailed Answer:
 
@@ -22,11 +22,11 @@ Our free web browser for {% include ddg-browser-os-list-linked.md %} allows you
 DuckDuckGo protects your privacy through a uniquely comprehensive set of privacy protections:
 
 -   Our [private search engine](https://duckduckgo.com/) doesn’t track you. That means unlike Google Search, we don’t save or share your search history, such that we have no way tie your searches or website visits to you personally and we don’t keep profiles of our users.
--   Tracker blocking that goes <a href="{{ site.baseurl }}/privacy/web-tracking-protections">above and beyond</a> what’s available by default from other browsers like Chrome. For example, our <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#3rd-party-tracker-loading-protection">3rd-party Tracker Loading Protection</a> blocks hidden trackers from companies like Google and Facebook lurking on other websites before they even get a chance to load. This works with our other tracking-preventing features like <a href="{{ site.baseurl}}/privacy/web-tracking-protections/#3rd-party-cookie-protection">Cookie Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#link-tracking-protection">Link Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#referrer-tracking-protection">Referrer Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#fingerprinting-protection">Fingerprinting Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#cname-cloaking-protection">CNAME Cloaking Protection</a>, and <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#embedded-social-content-tracking-protection">Embedded Social Content Tracking Protection</a> to help stop companies from watching what you do online and capturing personal data.
+-   Tracker blocking that goes <a href="{{ site.baseurl }}/privacy/web-tracking-protections">above and beyond</a> what’s available by default from other browsers like Chrome. For example, our <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#3rd-party-tracker-loading-protection">3rd-party Tracker Loading Protection</a> blocks hidden trackers from companies like Google and Facebook lurking on other websites before they even get a chance to load. This works with our other tracking-preventing features like <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#3rd-party-cookie-protection">Cookie Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#link-tracking-protection">Link Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#referrer-tracking-protection">Referrer Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#fingerprinting-protection">Fingerprinting Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#cname-cloaking-protection">CNAME Cloaking Protection</a>, and <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#embedded-social-content-tracking-protection">Embedded Social Content Tracking Protection</a> to help stop companies from watching what you do online and capturing personal data.
 -   <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">Smarter Encryption</a> to ensure that more of the websites you visit and links you click are securely encrypted, relative to other browsers.
 -   <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#cookie-pop-up-protection">Cookie Pop-up Protection</a>, which automatically selects the most private option from the cookie consent pop-ups it finds, and then hides them.
 -   <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#the-fire-button">The Fire Button</a>, which allows you to easily burn recent on device browsing data in one click.
--   <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">Email Protection</a>, which can hide your email address with unique @duck.com addresses when signing up for things online that forward to your existing email address, after removing email trackers.
+-   <a href="{{ site.baseurl }}/email-protection/what-is-duckduckgo-email-protection/">Email Protection</a>, which can hide your email address with unique @duck.com addresses when signing up for things online that forward to your existing email address, after removing email trackers.
 -   Duck Player, a YouTube player that limits invasive ads and keeps video views from impacting your YouTube recommendations.
 -   [App Tracking Protection](https://spreadprivacy.com/app-tracking-protection-open-beta/), currently available in our Android browser, that helps block 3rd-party trackers in your other apps, even when you’re not using them.
 -   <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#global-privacy-control-gpc">Global Privacy Control</a> (GPC) to help you express your opt-out rights automatically by telling websites (through a header and/or JavaScript-based signal) not to sell or share your personal information.
@@ -37,6 +37,6 @@ Note that our private search engine is also independently accessible at [duckduc
 
 In addition, our Privacy Pro subscription service includes three more protections:
 
--   **[VPN]({{ site.baseurl}}/privacy-pro/vpn)**: Secure your connection anytime, anywhere. Get full-device protection with the VPN built for speed, simplicity, and security. Available on Mac, Windows, iOS, and Android.
+-   **[VPN]({{ site.baseurl }}/privacy-pro/vpn)**: Secure your connection anytime, anywhere. Get full-device protection with the VPN built for speed, simplicity, and security. Available on Mac, Windows, iOS, and Android.
 -   **[Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal)**: Find and remove your personal details – like your name and address – from sites that store and sell it, helping to combat identity theft and spam.
 -   **[Identity Theft Restoration]({{ site.baseurl }}/privacy-pro/identity-theft-restoration)**: If your identity is stolen, a dedicated advisor will help you restore stolen accounts, recover financial losses, and correct your credit report. Brought to you by Iris (Iris Powered by Generali) — a world leader in identity theft restoration.

_docs/company/how-duckduckgo-makes-money.md

@@ -8,20 +8,20 @@ order: 100
 
 ## Private ads on our search engine
 
-It is a myth that search engines need to track you to make money. The majority of our revenue is from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our [Privacy Policy](https://duckduckgo.com/privacy), search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. We’ve even created a way to show localized ads while still keeping you completely anonymous. See the <a href="{{site.baseurl}}/privacy/anonymous-localized-results/">Anonymous Localized Results</a> help page for more information on how we do this technically.
+It is a myth that search engines need to track you to make money. The majority of our revenue is from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our [Privacy Policy](https://duckduckgo.com/privacy), search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. We’ve even created a way to show localized ads while still keeping you completely anonymous. See the <a href="{{ site.baseurl }}/privacy/anonymous-localized-results/">Anonymous Localized Results</a> help page for more information on how we do this technically.
 
-Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft’s ad network, though <a href="{{site.baseurl}}/company/ads-by-microsoft-on-duckduckgo-private-search/">even in that case</a>, “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.
+Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft’s ad network, though <a href="{{ site.baseurl }}/company/ads-by-microsoft-on-duckduckgo-private-search/">even in that case</a>, “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.
 
 This is generally how advertising appears on DuckDuckGo:
 
 ![Screenshot showing ads in DuckDuckGo search results]({{ site.baseurl }}/images/duckduckgo-sponsored-links.jpg)
 
 If you think you see low-quality ads, for example, ads that seem irrelevant or suspicious, please use the 'Report Ad' link for the ad in question on the search results page and follow the prompts.
 
-Visit <a href="{{site.baseurl}}/company/advertise-on-duckduckgo-search/">Advertise on DuckDuckGo Search</a> to learn more about why you should advertise on DuckDuckGo.
+Visit <a href="{{ site.baseurl }}/company/advertise-on-duckduckgo-search/">Advertise on DuckDuckGo Search</a> to learn more about why you should advertise on DuckDuckGo.
 
 Visit [Microsoft Advertising](https://about.ads.microsoft.com/en-us/h/a/microsoft-advertising?) to start buying search advertising on DuckDuckGo.
 
 ## Subscription fees from Privacy Pro
 
-We also make money from subscription fees. Specifically, the monthly or annual fee that subscribers pay to access [Privacy Pro]({{ site.baseurl}}/privacy-pro/), our three-in-one subscription service that includes a [VPN]({{ site.baseurl}}/privacy-pro/vpn), a [Personal Information Removal]({{ site.baseurl}}/privacy-pro/personal-information-removal) service and an [Identity Theft Restoration]({{ site.baseurl}}/privacy-pro/identity-theft-restoration) service.
+We also make money from subscription fees. Specifically, the monthly or annual fee that subscribers pay to access [Privacy Pro]({{ site.baseurl }}/privacy-pro/), our three-in-one subscription service that includes a [VPN]({{ site.baseurl }}/privacy-pro/vpn), a [Personal Information Removal]({{ site.baseurl }}/privacy-pro/personal-information-removal) service and an [Identity Theft Restoration]({{ site.baseurl }}/privacy-pro/identity-theft-restoration) service.

_docs/misconceptions/whats-the-downside-of-duckduckgo.md

@@ -8,6 +8,6 @@ order: 900
 
 It's natural to assume that there'd be some kind of downside, since we respect your privacy and we don't track you. But it's a <a href="{{ site.baseurl }}/company/how-duckduckgo-makes-money/">myth</a> that creepy tracking is a necessary tradeoff. DuckDuckGo does everything you'd expect of a browser and search engine — while still protecting your privacy.
 
-Our free <a href="http://duckduckgo.com/browser">DuckDuckGo browser</a> includes our private alternative to Google search, along with <a href="{{ site.baseurl}}/privacy/web-tracking-protections/">over a dozen other privacy protections</a> for your browsing, email, and more. The browser’s comprehensive set of protections is used by tens of millions of people to help take back control of their online privacy.
+Our free <a href="http://duckduckgo.com/browser">DuckDuckGo browser</a> includes our private alternative to Google search, along with <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">over a dozen other privacy protections</a> for your browsing, email, and more. The browser’s comprehensive set of protections is used by tens of millions of people to help take back control of their online privacy.
 
 <a href="http://duckduckgo.com/">DuckDuckGo Search</a> includes news, maps, sports scores, weather, stocks, local results and much more — in addition to the standard links, images, and videos, of course. And unlike Google, it’s actually private and anonymous. Nothing bad about that.

_docs/privacy-pro/getting-started.md

@@ -8,7 +8,7 @@ order: 100
 
 ## How do I subscribe to Privacy Pro?
 
-You can subscribe to Privacy Pro directly from the DuckDuckGo browser (available on [iOS]({{site.baseurl}}/mobile/ios), [Android]({{site.baseurl }}/mobile/android), [Mac]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-mac), and [Windows]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-windows)). Open the Settings menu and select “Privacy Pro”.
+You can subscribe to Privacy Pro directly from the DuckDuckGo browser (available on [iOS]({{ site.baseurl }}/mobile/ios), [Android]({{ site.baseurl }}/mobile/android), [Mac]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-mac), and [Windows]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-windows)). Open the Settings menu and select “Privacy Pro”.
 
 ## Why can’t I see the Privacy Pro subscription in my browser?
 

_docs/privacy-pro/personal-information-removal/getting-started.md

@@ -7,11 +7,11 @@ sub_category: Personal Information Removal
 order: 100
 ---
 
-Ever tried looking yourself up online? DuckDuckGo Personal Information Removal can help find and remove your personal information, such as your name and address, from data broker sites that store and sell it, helping to combat identity theft and spam. Access to Personal Information Removal comes with a [DuckDuckGo Privacy Pro subscription]({{ site.baseurl}}/privacy-pro).
+Ever tried looking yourself up online? DuckDuckGo Personal Information Removal can help find and remove your personal information, such as your name and address, from data broker sites that store and sell it, helping to combat identity theft and spam. Access to Personal Information Removal comes with a [DuckDuckGo Privacy Pro subscription]({{ site.baseurl }}/privacy-pro).
 
 ## How do I get Personal Information Removal?
 
-DuckDuckGo Personal Information Removal is included in the [DuckDuckGo Privacy Pro subscription]({{ site.baseurl}}/privacy-pro). To subscribe to Privacy Pro and use Personal Information Removal, first download the DuckDuckGo Browser on desktop and subscribe to Privacy Pro in the browser settings. Once you’ve subscribed, you’ll be able to start using Personal Information Removal from the Settings menu in the browser.
+DuckDuckGo Personal Information Removal is included in the [DuckDuckGo Privacy Pro subscription]({{ site.baseurl }}/privacy-pro). To subscribe to Privacy Pro and use Personal Information Removal, first download the DuckDuckGo Browser on desktop and subscribe to Privacy Pro in the browser settings. Once you’ve subscribed, you’ll be able to start using Personal Information Removal from the Settings menu in the browser.
 
 ## How does Personal Information Removal work?