v1.10.0 dbt_ad_reporting

PR #122 introduces the following BREAKING CHANGES:

Feature Updates: Native Conversion Support

• Added conversions and conversions_value fields to each Ad Reporting end model.
  • BREAKING: In the event that you were already including conversions through passthrough variables and called your field(s) conversions and/or conversions_value, your old fields will still be included, but they will be suffixed with a _c, while the new default conversion fields will take precedence as conversions and conversions_value
  • For some platforms, conversions data is sent along with the type of event the metrics are attributed to (ie purchases, leads, sign ups). We have largely chosen to consider purchases, leads, and custom-defined events to be conversions. However, you may configure this at each individual platform level for the following packages:

Platform	Variable	Default Values	How to Use
Facebook Ads	facebook_ads__conversion_action_types	offsite_conversion.fb_pixel_custom + offsite_conversion.fb_pixel_lead + onsite_conversion.lead_grouped + offsite_conversion.fb_pixel_purchase + onsite_conversion.purchase	Configuring Conversion Action Types
LinkedIn Ad Analytics	linkedin_ads__conversion_fields	external_website_conversions + one_click_leads	Adding in Conversion Fields
Reddit Ads	reddit_ads__conversion_event_types	lead + purchase + custom	Configure Conversion Event Types
Snapchat Ads	snapchat_ads__conversion_fields	conversion_purchases	Configuring Conversion Fields
Twitter Ads	twitter_ads__conversion_fields AND twitter_ads__conversion_sale_amount_fields	conversion_purchases_metric + conversion_custom_metric AND conversion_purchases_sale_amount + conversion_custom_sale_amount	Customizing Types of Conversions

Under the Hood

• Created data validation tests to be used by package maintainers to verify this and future releases.

Contributors

• Seer Interactive
• @fivetran-poonamagate (PR #59)

Full Changelog: v1.9.0...v1.10.0