Help Me Choose a Slogan!

I need your help.

I need a "slogan" or "catchphrase" to help summarize MultiMarkdown in a few words.

Something that gets the point across to someone who has never heard of, much less written, HTML, LaTeX, OpenDocument, etc.

Something to help convert someone from thinking that Microsoft Word is the only way (much less a good way) to create a document.

See the bottom for my thoughts.

I posted an article to the discussion list with a few themes:

• Simple
• Plain text
• Human readable
• Portable
• Multiple output formats

I've received a few suggestions so far (thanks, Sherwood!!), and want to get feedback and further ideas. I know many of MMD's users are much more creative than I am (does that mean I'm creative by proxy?) and want to leverage that to come up with something better than I would do on my own.

So feel free to add to this list or make tweaks, give feedback, suggestions and commentary --- just try not to delete anything, but you're welcome to reorder the list with your favorites near the top.

• You can write something, or you can make it pretty. Don't do both at once.

• Write first, then snaz it up.

• Write in English, not in geek

• Distraction-free writing is bigger than somebody else's environment.

• Distraction-free writing that's simple, platform independent, extensible, and also just plain free.

• MMD: with all the power and ease of a text file.

• Write for people, not your computer.

• You can write in words. Or you can spend <span class=foo> life</span> <b>writing</b> <em> lots of</em> <strong>tags</strong>

• Ever notice how much html looks like how they represent swearing in comics?

• Keyboard in. HTML, latex, PDF ... Out

• MMD mapping / transforming easy to write text to text formatted for the web or paper.

• MMD -- making it easy to write text for media like the web, slides, and paper.

• You write, MMD transforms to popular formats.

• You write, MMD produces.

• Making good writing look good (the easy way)

• Multimarkdown – Input for dummies, output like pros.

• Gateway drug en route to the command line.

• It's not LaTeX, it's not HTML, and it's not Word, but you can get there.

• MultiMarkdown – Your magic wand for plaintext.

• MultiMarkdown – Eats plain text, poops gold.

• MultiMarkdown – Adds the bling to your plaintext.

• Write like a human.

• Write smarter, not harder.

• Write more, markup less.

• Spend more time writing, and less time doing everything else.

• Write clearly. Publish beautifully.

• From one, many.

My Thoughts

My personal favorite so far is "Write in English, not Geek".

It has personality, which I like.

A potential problem, that a few others have commented on as well, is that it doesn't strictly apply to non-English speaking users.

So I came up with "Write for people, not your computer."

Which avoids the issue of nationality, but lacks a bit of the punch.

Many of the others are also good. But, some of them are almost a bit of an "inside joke" --- they explain to the converted why MMD is a good idea, but won't be immediately obvious to those who aren't already familiar with it.

Any thoughts on a way around the nationality issue while keeping some character/humor?

• Write for humans, not computers.
• See what you wrote, not a data stream.