Modeling-Website-Conversion

The project uses google analytics data from a website to predict the probability of conversion to transaction on customer webpage visits.

Contribution to project only by invitation

Project Dependencies

Packages

• Numpy
• Pandas
• Matplotlib
• Seaborn
• sklearn.preprocessing
• sklearn.model_selection

Classifiers

• LogisticRegression
• RandomForestClassifier

Model Evaluation techniques

• GridSearchCV
• classification_report