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publication_date: 2024-05-21T12:33:00Z | ||
slug: the-gnome | ||
tags: [gnome, brand-update, new-logo] | ||
authors: [gno.land] | ||
--- | ||
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# Introducing our new Gno.land logo: the gnome | ||
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[![banner](https://gnolang.github.io/blog/2024-05-21_the-gnome/src/thumbs/banner.png)](https://gnolang.github.io/blog/2024-05-21_the-gnome/src/banner.png) | ||
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We are excited to introduce our new Gno.land logo, a significant shift that | ||
reflects the true spirit of our project. | ||
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From the very beginning, the character of the "gnome" has been a source of | ||
inspiration for gno.land, representing the essence of our journey and values. | ||
In time, this character has not only inspired our project but has also become | ||
part of gno.land’s identity. | ||
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The black hole of the previous logo represented | ||
finality, inevitability, the ultimate end state, and was an interesting | ||
representation of something that cannot be seen; but it also had nothing to do | ||
with gnomes. Gnomes are warm and inviting in character, are the opposite of the | ||
cold and unemotional void of black holes, where all that is known is pulled in | ||
and ceases to exist. | ||
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_But why gnomes?_ | ||
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In Greek, _gnomi_ means “the means of knowing; mind; intelligence; judgment”. | ||
_Gnomic poetry_ refers to a type of poetry involving short memorable maxims of | ||
wisdom that flourished in the 6th century in Greece. Today, when we hear _gnome_ | ||
we think of earth-dwelling figures often found in lush blue-green gardens, | ||
guarding or simply enjoying the land they are in. | ||
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Nobody knows for sure the origin of these gnomes, but the earliest known | ||
reference to it comes from Paracelsus as _gnomus_, a Swiss Christian theologian | ||
philosopher and alchemist of the Renaissance. He also called them _pygmies_ in | ||
his _“A book on Nymphs, Sylphs, Pygmies, and Salamanders, and on Other Spirits”_ | ||
published in 1566, a study on myth creatures as they relate to Christianity. | ||
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While the depiction of gnomes are varied, their general character was described | ||
by Paracelsus: | ||
_“the Pygmies (gnomes) are mountain people who keep pledges, are honest, hard | ||
working, loyal to man, and “have money, because they themselves coin it” - | ||
Paracelsus_ | ||
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(perhaps Paracelsus would have preferred to be identified as a gnome, since he was also an alchemist). | ||
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This character is consistent with Swiss folklore, as gnomes are said to have | ||
caused the landslide that destroyed the Swiss village of Plurs in 1618 - the | ||
villagers had become wealthy from a local gold mine created by the gnomes, who | ||
had poured liquid gold down into a vein for the benefit of humans. The villagers | ||
were corrupted by this newfound prosperity, which greatly offended the Gnomes. | ||
(Wikipedia on Gnomes). | ||
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By combining Swiss folklore and the original description by Paracelsus, we can | ||
describe gnomes in the following manner: | ||
・At first, gnomes create timeless value for humanity. | ||
・Humanity becomes corrupted through greed and abuses these timeless values. | ||
・Finally, the gnomes take remedial action. | ||
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Whether the timeless value is that of an element such as gold, or that of a | ||
protocol such as crypto(currencies), gnomes are hardworking alchemists who wish | ||
the best for humanity and actively resist corruption and greed as a matter of | ||
principle. This quality of character is sorely needed in the field of | ||
cryptocurrencies and blockchain, where it is so easy to become corrupted by | ||
greed and bag-holder syndrome, resulting in stalled innovation and broken | ||
promises at best, and the loss of life savings and the death of the wellbeing | ||
of entire communities at worse (thus far). | ||
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Our field of crypto needs more gnomes to create timeless software and protocols | ||
for humanity. Such technology should be: | ||
・intuitive (easy to use and understand) | ||
・expressive (for societal infrastructure; finance, social, knowledge) | ||
・finalized (completed) | ||
・secure (unhackable) | ||
・scalable (affordable) | ||
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These are timeless values we strive to bring to the world through gno.land. In | ||
addition, gnomes are not afraid to take a stance against greed and evil. Some | ||
say that gnomes wear the Phrygian cap, which represents Zoroaster, the “three Magi” | ||
from the east, or the revolutionary pursuit of liberty. Gnomes are also earth | ||
dwellers, masons of the rock, and the guardians of the land. | ||
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Gnomes are thus an ideal representation of the builders behind gno.land. That’s | ||
why the logo had to change. We hope you like the new logo, an iconic depiction | ||
of the gnome with cap; and hope that the gnomic spirit can help guide us to build | ||
a better honest world for all of us. | ||
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_- the gnomes of gno.land_ | ||
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