Google Ads Customer Match User Id

Description

Creates (if needed) and sends user ids to a Google Ads customer match audience.

Selector

ADS_CUSTOMER_MATCH_USER_ID_UPLOAD

Requirements

• Google Ads API token configured as a scheduler parameter (developer_token: XXXXXX)
• Google Ads API Enabled in Google Cloud.

Expected Schema

Column name	Type	Description	Requirement
user_id	STRING	Google AdsUser Id identifier	required

Metadata

• Metadata 1: audience list name (if it does not exist, it will be automatically created)
• Metadata 2: ADD or REMOVE or REPLACE, if ADD, it will append the entries to the audience, if REMOVE, it will exclude them from the audience, if REPLACE, the audience will be erased before adding the entries into the audience
• Metadata 3: Can be left empty
• Metadata 4: Can be left empty
• Metadata 5: Google Ads Account (Optional). Define a Google Ads Account Customer Id to override the Account Id defined in the General Configuration on the "Intro" tab. If the Account Id defined in the General Configuration is a Mcc account, the Mcc account will still be used for authentication, however the override Account Id will be used as the Customer Id.
• Metadata 6: Membership lifespan (Optional, DEFAULT=10000 [Unlimited]). Sets how long in days your customers are kept in a Customer Match segment. It's only applied when creating a new list.

Additional information

The field user_id must match the user_id received in the remarketing Ads Tag. It's not the same user_id used in Google Analytics tags.