Google Ads Customer Match User Id

Description

Creates (if needed) and sends user ids to a Google Ads customer match audience.

Selector

ADS_CUSTOMER_MATCH_USER_ID_UPLOAD

Requirements

• Google Ads API token configured as a scheduler parameter (developer_token: XXXXXX)
• Google Ads API Enabled in Google Cloud.

Expected Schema

Column name	Type	Description	Requirement
user_id	STRING	Google AdsUser Id identifier	required

Metadata

• Metadata 1: audience list name (if it does not exist, it will be automatically created)
• Metadata 2: ADD or REMOVE , if ADD, it will append device ids to the audience, if REMOVE, it will exclude them from the audience
• Metadata 3: Can be left empty

Additional information

The field user_id must match the user_id received in the remarketing Ads Tag. It's not the same user_id used in Google Analytics tags.