Marketing

• https://www.youtube.com/watch?v=C-WWqU5Tk08&list=PLCTo1pVEZ5UJD9XSC6knc_EP6OkU0k6dq&index=7

• https://www.youtube.com/watch?v=a-JmhK9nKJk

• Conversion Tracking : https://www.youtube.com/watch?v=rH6YQ2MbX30&t=0s

• How to Use Google Keyword Planner - Avoid Bad Keywords & Wasted Ad Spend : https://www.youtube.com/watch?v=owjgj5TC_Uw

• Campaign : 20-50 keywords

• Ad Groups : 3-7 related KW (unique words)

• Ads : 3 to 5 max. Max 2 if only spending < 10$ a day. 4 Max if < 20$/day

• Use only Phrase match & exact match

• Call out : at least 5

Best + Product

Best Vocabulary Tool Best Vocabulary Builder => low search volume / competition high Best Words Lists => not eligible NE (low search volume) Best Word List

Attribute + Product

Customized Words Lists => NE Vocabulary Tool For Chinese Learners => NE Vocabulary Tool For Japanese Learners => NE Words Lists For Chinese Learners => NE Words Lists For Japanese Learners => NE Vocabulary List Vocabulary Tool Words Lists

Shopper + Product

Important Words Lists => NE Learn Vocabulary Tool => NE Useful Words Lists => NE Build Vocabulary Learn Chinese Characters Learn Kanji