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The Branch Metrics Deep Linking Web SDK. Once initialized, the Branch Web SDK allows you to create and share links with a banner (web only), over SMS, or your own methods by generating deep links. It also offers event tracking, access to referrals, and management of credits. Check out branch.io.

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Branch Web SDK

NOTE: For all users that are on a version earlier than v2.25.0 please update to the latest version. v2.25.0 patches a critical bug in anticipation of iOS 11.

This README outlines the functionality of the Branch Web SDK, and how to easily incorporate it into a web app.

Live demo: https://cdn.branch.io/example.html

Overview

The Branch Web SDK provides an easy way to interact with the Branch API on your website or web app. It requires no frameworks, and is only ~13K gzipped.

To use the Web SDK, you'll need to first initialize it with your Branch Key found in your Branch dashboard. You'll also need to register when your users login with setIdentity, and when they logout with logout.

Once initialized, the Branch Web SDK allows you to create and share links with a banner, over SMS, or your own methods. It also offers event tracking, access to referrals, and management of credits.

Using the Sample Web App

We provide a sample web app which demonstrates what Branch Metrics Web SDK can do. The online version can be found at https://cdn.branch.io/example.html. Alternatively, you can open example.html locally to for the same effect.

To modify this local web app, edit src/web/example.template.html first, and then run make, which will automatically update example.html. Refrain from manually editting example.html.

Installation

Requirements

This SDK requires native browser Javascript and has been tested in all modern browsers with sessionStorage capability. No 3rd party libraries are needed to make use of the SDK as is it 100% native Javascript.

Browser Specific Support

Chrome Firefox Safari IE
âś” âś” âś” 9, 10, 11

Quick Install

Recommended Installation

Add the following script within your <head> tags: Be sure to replace BRANCH KEY with your actual Branch Key found in your account dashboard.

<script type="text/javascript">

	(function(b,r,a,n,c,h,_,s,d,k){if(!b[n]||!b[n]._q){for(;s<_.length;)c(h,_[s++]);d=r.createElement(a);d.async=1;d.src="https://cdn.branch.io/branch-latest.min.js";k=r.getElementsByTagName(a)[0];k.parentNode.insertBefore(d,k);b[n]=h}})(window,document,"script","branch",function(b,r){b[r]=function(){b._q.push([r,arguments])}},{_q:[],_v:1},"addListener applyCode autoAppIndex banner closeBanner closeJourney creditHistory credits data deepview deepviewCta first getCode init link logout redeem referrals removeListener sendSMS setBranchViewData setIdentity track validateCode trackCommerceEvent logEvent disableTracking".split(" "), 0);

	branch.init('BRANCH KEY', function(err, data) {
    	// callback to handle err or data
	});
</script>

You can also get the sdk via npm or bower (branch-sdk)

Common.JS and RequireJS compatibility

In addition to working as a standalone library, the Branch SDK works great in CommonJS environments (browserify, webpack) as well as RequireJS environments (RequireJS/AMD). Just require('branch') or define(['branch'], function(branch) { ... }); to get started!

Initialization

You will need to create a Branch Metrics app to obtain your Branch Key (you will have the option to toggle between live and test modes).

Initializing the SDK is an asynchronous method with a callback, so it may seem as though you would need to place any method calls that will execute immediately inside the branch.init() callback. We've made it even easier than that, by building in a queue to the SDK! The only thing that is required is that branch.init() is called prior to any other methods. All SDK methods called are guaranteed to : 1. be executed in the order that they were called, and 2. wait to execute until the previous SDK method finishes. Therefore, it is 100% allowable to do something like:

branch.init(...);
branch.banner(...);

If branch.init() fails, all subsequent branch methods will fail.


Branch Web SDK

API Reference

  1. Branch Session
  1. Event Tracking
  1. Deep Linking
  1. Credit Functions
  1. Event Listener
  1. Journeys Web To App
  1. Firebase App Indexing
  1. Revenue Analytics
  1. User Privacy

Global

Members:

  • bannerOptions

init(branch_key, options, callback)

Parameters

branch_key: string, required - Your Branch live key, or (deprecated) your app id.

options: Object, optional - { }.

callback: function, optional - callback to read the session data.

Adding the Branch script to your page automatically creates a window.branch object with all the external methods described below. All calls made to Branch methods are stored in a queue, so even if the SDK is not fully instantiated, calls made to it will be queued in the order they were originally called. If the session was opened from a referring link, data() will also return the referring link click as referring_link, which gives you the ability to continue the click flow.

The init function on the Branch object initiates the Branch session and creates a new user session, if it doesn't already exist, in sessionStorage.

Useful Tip: The init function returns a data object where you can read the link the user was referred by.

Properties available in the options object:

Key Value
branch_match_id optional - string. The current user's browser-fingerprint-id. The value of this parameter should be the same as the value of ?_branch_match_id (automatically appended by Branch after a link click). _Only necessary if ?branch_match_id is lost due to multiple redirects in your flow.
branch_view_id optional - string. If you would like to test how Journeys render on your page before activating them, you can set the value of this parameter to the id of the view you are testing. Only necessary when testing a view related to a Journey.
no_journeys optional - boolean. When true, prevents Journeys from appearing on current page.
disable_entry_animation optional - boolean. When true, prevents a Journeys entry animation.
disable_exit_animation optional - boolean. When true, prevents a Journeys exit animation.
retries optional - integer. Value specifying the number of times that a Branch API call can be re-attempted. Default 2.
retry_delay optional - integer . Amount of time in milliseconds to wait before re-attempting a timed-out request to the Branch API. Default 200 ms.
timeout optional - integer. Duration in milliseconds that the system should wait for a response before considering any Branch API call to have timed out. Default 5000 ms.
metadata optional - object. Key-value pairs used to target Journeys users via the "is viewing a page with metadata key" filter.
tracking_disabled optional - boolean. true disables tracking
Usage
branch.init(
    branch_key,
    options,
    callback (err, data),
);
Callback Format
callback(
     "Error message",
     {
          data_parsed:        { },                          // If the user was referred from a link, and the link has associated data, the data is passed in here.
          referring_identity: '12345',                      // If the user was referred from a link, and the link was created by a user with an identity, that identity is here.
          has_app:            true,                         // Does the user have the app installed already?
          identity:           'BranchUser',                 // Unique string that identifies the user
          referring_link:     'https://bnc.lt/c/jgg75-Gjd3' // The referring link click, if available.
     }
);

Note: Branch.init must be called prior to calling any other Branch functions.


data(callback)

Parameters

callback: function, optional - callback to read the session data.

Returns the same session information and any referring data, as Branch.init, but does not require the app_id. This is meant to be called after Branch.init has been called if you need the session information at a later point. If the Branch session has already been initialized, the callback will return immediately, otherwise, it will return once Branch has been initialized.


first(callback)

Parameters

callback: function, optional - callback to read the session data.

Returns the same session information and any referring data, as Branch.init did when the app was first installed. This is meant to be called after Branch.init has been called if you need the first session information at a later point. If the Branch session has already been initialized, the callback will return immediately, otherwise, it will return once Branch has been initialized.


setIdentity(identity, callback)

Parameters

identity: string, required - a string uniquely identifying the user - often a user ID or email address.

callback: function, optional - callback that returns the user's Branch identity id and unique link.

Formerly identify()

Sets the identity of a user and returns the data. To use this function, pass a unique string that identifies the user - this could be an email address, UUID, Facebook ID, etc.

Usage
branch.setIdentity(
    identity,
    callback (err, data)
);
Callback Format
callback(
     "Error message",
     {
          identity_id:             '12345', // Server-generated ID of the user identity, stored in `sessionStorage`.
          link:                    'url',   // New link to use (replaces old stored link), stored in `sessionStorage`.
          referring_data_parsed:    { },      // Returns the initial referring data for this identity, if exists, as a parsed object.
          referring_identity:      '12345'  // Returns the initial referring identity for this identity, if exists.
     }
);

logout(callback)

Parameters

callback: function, optional

Logs out the current session, replaces session IDs and identity IDs.

Usage
branch.logout(
    callback (err)
);
Callback Format
callback(
     "Error message"
);

track(event, metadata, callback)

Parameters

event: string, required - name of the event to be tracked.

metadata: Object, optional - object of event metadata.

callback: function, optional

This function allows you to track any event with supporting metadata. The metadata parameter is a formatted JSON object that can contain any data and has limitless hierarchy.

Usage
branch.track(
    event,
    metadata,
    callback (err)
);
Callback Format
callback("Error message");

logEvent(event, event_data_and_custom_data, content_items, callback)

Parameters

event: String, required

event_data_and_custom_data: Object, optional

content_items: Array, optional

callback: function, optional

Register commerce events, content events, user lifecycle events and custom events via logEvent()

NOTE: If this is the first time you are integrating our new event tracking feature via logEvent(), please use the latest Branch WebSDK snippet from the Installation section. This has been updated in v2.30.0 of our SDK.

The guides below provide information about what keys can be sent when triggering these event types:

Usage for Commerce, Content & User Lifecycle "Standard Events"
branch.logEvent(
    event,
    event_data_and_custom_data,
    content_items,
    callback (err)
);
Usage for "Custom Events"
branch.logEvent(
    event,
    custom_data,
    callback (err)
);
Notes:
  • logEvent() sends user_data automatically
  • When firing Standard Events, send custom and event data as part of the same object
  • Custom Events do not contain content items and event data
Example -- How to log a Commerce Event
var event_and_custom_data = {
   "transaction_id": "tras_Id_1232343434",
   "currency": "USD",
   "revenue": 180.2,
   "shipping": 10.5,
   "tax": 13.5,
   "coupon": "promo-1234",
   "affiliation": "high_fi",
   "description": "Preferred purchase",
   "purchase_loc": "Palo Alto",
   "store_pickup": "unavailable"
};

var content_items = [
{
   "$content_schema": "COMMERCE_PRODUCT",
   "$og_title": "Nike Shoe",
   "$og_description": "Start loving your steps",
   "$og_image_url": "http://example.com/img1.jpg",
   "$canonical_identifier": "nike/1234",
   "$publicly_indexable": false,
   "$price": 101.2,
   "$locally_indexable": true,
   "$quantity": 1,
   "$sku": "1101123445",
   "$product_name": "Runner",
   "$product_brand": "Nike",
   "$product_category": "Sporting Goods",
   "$product_variant": "XL",
   "$rating_average": 4.2,
   "$rating_count": 5,
   "$rating_max": 2.2,
   "$creation_timestamp": 1499892854966,
   "$exp_date": 1499892854966,
   "$keywords": [ "sneakers", "shoes" ],
   "$address_street": "230 South LaSalle Street",
   "$address_city": "Chicago",
   "$address_region": "IL",
   "$address_country": "US",
   "$address_postal_code": "60604",
   "$latitude": 12.07,
   "$longitude": -97.5,
   "$image_captions": [ "my_img_caption1", "my_img_caption_2" ],
   "$condition": "NEW",
   "$custom_fields": {"foo1":"bar1","foo2":"bar2"}
},
{
   "$og_title": "Nike Woolen Sox",
   "$canonical_identifier": "nike/5324",
   "$og_description": "Fine combed woolen sox for those who love your foot",
   "$publicly_indexable": false,
   "$price": 80.2,
   "$locally_indexable": true,
   "$quantity": 5,
   "$sku": "110112467",
   "$product_name": "Woolen Sox",
   "$product_brand": "Nike",
   "$product_category": "Apparel & Accessories",
   "$product_variant": "Xl",
   "$rating_average": 3.3,
   "$rating_count": 5,
   "$rating_max": 2.8,
   "$creation_timestamp": 1499892854966
}];

branch.logEvent(
   "PURCHASE",
   event_and_custom_data,
   content_items,
   function(err) { console.log(err); }
);

link(data, callback)

Parameters

data: Object, required - link data and metadata.

callback: function, required - returns a string of the Branch deep linking URL.

Formerly createLink()

Creates and returns a deep linking URL. The data parameter can include an object with optional data you would like to store, including Facebook Open Graph data.

data The dictionary to embed with the link. Accessed as session or install parameters from the SDK.

Note You can customize the Facebook OG tags of each URL if you want to dynamically share content by using the following optional keys in the data dictionary. Please use this Facebook tool to debug your OG tags!

Key Value
"$og_title" The title you'd like to appear for the link in social media
"$og_description" The description you'd like to appear for the link in social media
"$og_image_url" The URL for the image you'd like to appear for the link in social media
"$og_video" The URL for the video
"$og_url" The URL you'd like to appear
"$og_redirect" If you want to bypass our OG tags and use your own, use this key with the URL that contains your site's metadata.

Also, you can set custom redirection by inserting the following optional keys in the dictionary:

Key Value
"$desktop_url" Where to send the user on a desktop or laptop. By default it is the Branch-hosted text-me service
"$android_url" The replacement URL for the Play Store to send the user if they don't have the app. Only necessary if you want a mobile web splash
"$ios_url" The replacement URL for the App Store to send the user if they don't have the app. Only necessary if you want a mobile web splash
"$ipad_url" Same as above but for iPad Store
"$fire_url" Same as above but for Amazon Fire Store
"$blackberry_url" Same as above but for Blackberry Store
"$windows_phone_url" Same as above but for Windows Store
"$after_click_url" When a user returns to the browser after going to the app, take them to this URL. iOS only; Android coming soon

You have the ability to control the direct deep linking of each link as well:

Key Value
"$deeplink_path" The value of the deep link path that you'd like us to append to your URI. For example, you could specify "$deeplink_path": "radio/station/456" and we'll open the app with the URI "yourapp://radio/station/456?link_click_id=branch-identifier". This is primarily for supporting legacy deep linking infrastructure.
"$always_deeplink" true or false. (default is not to deep link first) This key can be specified to have our linking service force try to open the app, even if we're not sure the user has the app installed. If the app is not installed, we fall back to the respective app store or $platform_url key. By default, we only open the app if we've seen a user initiate a session in your app from a Branch link (has been cookied and deep linked by Branch).

Usage

branch.link(
    data,
    callback (err, link)
);

Example

branch.link({
    tags: [ 'tag1', 'tag2' ],
    channel: 'facebook',
    feature: 'dashboard',
    stage: 'new user',
    data: {
        mydata: 'something',
        foo: 'bar',
        '$desktop_url': 'http://myappwebsite.com',
        '$ios_url': 'http://myappwebsite.com/ios',
        '$ipad_url': 'http://myappwebsite.com/ipad',
        '$android_url': 'http://myappwebsite.com/android',
        '$og_app_id': '12345',
        '$og_title': 'My App',
        '$og_description': 'My app\'s description.',
        '$og_image_url': 'http://myappwebsite.com/image.png'
    }
}, function(err, link) {
    console.log(err, link);
});
Callback Format
callback(
    "Error message",
    'https://bnc.lt/l/3HZMytU-BW' // Branch deep linking URL
);

sendSMS(phone, linkData, options, callback)

Parameters

phone: string, required - phone number to send SMS to

linkData: Object, required - object of link data

options: Object, optional - options: make_new_link, which forces the creation of a new link even if one already exists

callback: function, optional - Returns an error if unsuccessful

Formerly SMSLink()

A robust function to give your users the ability to share links via SMS. If the user navigated to this page via a Branch link, sendSMS will send that same link. Otherwise, it will create a new link with the data provided in the params argument. sendSMS also registers a click event with the channel pre-filled with 'sms' before sending an sms to the provided phone parameter. This way the entire link click event is recorded starting with the user sending an sms.

Note: sendSMS will automatically send a previously generated link click, along with the data object in the original link. Therefore, it is unneccessary for the data() method to be called to check for an already existing link. If a link already exists, sendSMS will simply ignore the data object passed to it, and send the existing link. If this behavior is not desired, set make_new_link: true in the options object argument of sendSMS, and sendSMS will always make a new link.

Supports international SMS.

Please note that the destination phone number needs to be from the same country the SMS is being sent from.

Usage

branch.sendSMS(
    phone,
    linkData,
    options,
    callback (err, data)
);
Example
branch.sendSMS(
    '9999999999',
    {
        tags: ['tag1', 'tag2'],
        channel: 'facebook',
        feature: 'dashboard',
        stage: 'new user',
        data: {
            mydata: 'something',
            foo: 'bar',
            '$desktop_url': 'http://myappwebsite.com',
            '$ios_url': 'http://myappwebsite.com/ios',
            '$ipad_url': 'http://myappwebsite.com/ipad',
            '$android_url': 'http://myappwebsite.com/android',
            '$og_app_id': '12345',
            '$og_title': 'My App',
            '$og_description': 'My app\'s description.',
            '$og_image_url': 'http://myappwebsite.com/image.png'
        }
    },
    { make_new_link: true }, // Default: false. If set to true, sendSMS will generate a new link even if one already exists.
    function(err) { console.log(err); }
);
Callback Format
callback("Error message");

Deepview

deepview(data, options, callback)

Parameters

data: Object, required - object of all link data, same as branch.link().

options: Object, optional - { make_new_link: whether to create a new link even if one already exists. open_app, whether to try to open the app passively (as opposed to opening it upon user clicking); defaults to true }.

callback: function, optional - returns an error if the API call is unsuccessful

Turns the current page into a "deepview" – a preview of app content. This gives the page two special behaviors: (1) when the page is viewed on a mobile browser, if the user has the app installed on their phone, we will try to open the app automaticaly and deeplink them to this content (this can be toggled off by turning open_app to false, but this is not recommended), and (2) provides a callback to open the app directly, accessible as branch.deepviewCta(); you'll want to have a button on your web page that says something like "View in app", which calls this function.

See this tutorial for a full guide on how to use the deepview functionality of the Web SDK.

Usage

branch.deepview(
    data,
    options,
    callback (err)
);

Example

branch.deepview(
    {
        channel: 'facebook',
        data: {
            mydata: 'content of my data',
            foo: 'bar',
            '$deeplink_path': 'item_id=12345'
        },
        feature: 'dashboard',
        stage: 'new user',
        tags: [ 'tag1', 'tag2' ],
    },
    {
        make_new_link: true,
        open_app: true
    },
    function(err) {
        console.log(err || 'no error');
    }
);
Callback Format
callback(
    "Error message"
);

deepviewCta()

Perform the branch deepview CTA (call to action) on mobile after branch.deepview() call is finished. If the branch.deepview() call is finished with no error, when branch.deepviewCta() is called, an attempt is made to open the app and deeplink the end user into it; if the end user does not have the app installed, they will be redirected to the platform-appropriate app stores. If on the other hand, branch.deepview() returns with an error, branch.deepviewCta() will fall back to redirect the user using Branch dynamic links.

If branch.deepview() has not been called, an error will arise with a reminder to call branch.deepview() first.

Usage
$('a.deepview-cta').click(branch.deepviewCta); // If you are using jQuery

document.getElementById('my-elem').onClick = branch.deepviewCta; // Or generally

<a href='...' onclick='branch.deepviewCta()'> // In HTML

// We recommend to assign deepviewCta in deepview callback:
branch.deepview(data, option, function(err) {
    if (err) {
        throw err;
    }
    $('a.deepview-cta').click(branch.deepviewCta);
});

// You can call this function any time after branch.deepview() is finished by simply:
branch.deepviewCta();

When debugging, please call branch.deepviewCta() with an error callback like so:

branch.deepviewCta(function(err) {
	if (err) {
		console.log(err);
	}
});

Referral system rewarding functionality

In a standard referral system, you have 2 parties: the original user and the invitee. Our system is flexible enough to handle rewards for all users for any actions. Here are a couple example scenarios:

  1. Reward the original user for taking action (eg. inviting, purchasing, etc)
  2. Reward the invitee for installing the app from the original user's referral link
  3. Reward the original user when the invitee takes action (eg. give the original user credit when their the invitee buys something)

These reward definitions are created on the dashboard, under the 'Reward Rules' section in the 'Referrals' tab on the dashboard.

Warning: For a referral program, you should not use unique awards for custom events and redeem pre-identify call. This can allow users to cheat the system.


credits(callback)

Parameters

callback: function, required - returns an object with credit data.

Formerly showCredits()

This call will retrieve the entire history of credits and redemptions from the individual user.

Usage
branch.credits(
    callback (err, data)
);
Callback Format
callback(
    "Error message",
    {
        'default': 15,
        'other bucket': 9
    }
);

creditHistory(options, callback)

Parameters

options: Object, optional - options controlling the returned history

callback: function, required - returns an array with credit history data

This call will retrieve the entire history of credits and redemptions from the individual user. Properties available in the options object:

Key Value
bucket optional (max 63 characters) - The bucket from which to retrieve credit transactions.
begin_after_id optional - The credit transaction id of the last item in the previous retrieval. Retrieval will start from the transaction next to it. If none is specified, retrieval starts from the very beginning in the transaction history, depending on the order.
length optional - The number of credit transactions to retrieve. If none is specified, up to 100 credit transactions will be retrieved.
direction DEPRECATED - The order of credit transactions to retrieve. If direction is 1, retrieval is in least recent first order; If direction is 0, or if none is specified, retrieval is in most recent first order. No longer supported.
Usage
branch.creditHistory(
     options,
     callback(err, data)
);
Example
branch.creditHistory(
    {
      "length":50,
      "direction":0, // no longer supported.
      "begin_after_id":"123456789012345",
      "bucket":"default"
    }
    callback (err, data)
);
Callback Format
callback(
    "Error message",
[
    {
        "transaction": {
                           "date": "2014-10-14T01:54:40.425Z",
                           "id": "50388077461373184",
                           "bucket": "default",
                           "type": 0,
                           "amount": 5
                       },
        "referrer": "12345678",
        "referree": null
    },
    {
        "transaction": {
                           "date": "2014-10-14T01:55:09.474Z",
                           "id": "50388199301710081",
                           "bucket": "default",
                           "type": 2,
                           "amount": -3
                       },
        "referrer": null,
        "referree": "12345678"
    }
]
);

Credit redemption

redeem(amount, bucket, callback)

Parameters

amount: number, required - an amount (int) of number of credits to redeem

bucket: string, required - the name of the bucket (string) of which bucket to redeem the credits from

callback: function, optional - returns an error if unsuccessful

Formerly redeemCredits()

Credits are stored in buckets, which you can define as points, currency, whatever makes sense for your app. When you want to redeem credits, call this method with the number of points to be redeemed, and the bucket to redeem them from.

branch.redeem(
    amount, // Amount of credits to be redeemed
    bucket,  // String of bucket name to redeem credits from
    callback (err)
);
Example
branch.redeem(
    5,
    "Rubies",
    function(err) {
        console.log(err);
    }
);
Callback Format
callback("Error message");

addListener(event, listener)

Parameters

event: String, optional - Specify which events you would like to listen for. If not defined, the observer will recieve all events.

listener: function, required - Listening function that will recieves an event as a string and optional data as an object.

The Branch Web SDK includes a simple event listener, that currently only publishes events for Journeys events. Future development will include the ability to subscribe to events related to all other Web SDK functionality.

Example
var listener = function(event, data) { console.log(event, data); }

// Specify an event to listen for
branch.addListener('willShowJourney', listener);

// Listen for all events
branch.addListener(listener);

Available Journey Events:

  • willShowJourney: Journey is about to be shown.
  • didShowJourney: Journey's entrance animation has completed and it is being shown to the user.
  • willNotShowJourney: Journey will not be shown and no other events will be emitted.
  • didClickJourneyCTA: User clicked on Journey's CTA button.
  • didClickJourneyClose: User clicked on Journey's close button.
  • willCloseJourney: Journey close animation has started.
  • didCloseJourney: Journey's close animation has completed and it is no longer visible to the user.
  • didCallJourneyClose: Emitted when developer calls branch.closeJourney() to dismiss Journey.

removeListener(listener)

Parameters

listener: function, required - Reference to the listening function you would like to remove. note: this must be the same reference that was passed to branch.addListener(), not an identical clone of the function.

Remove the listener from observations, if it is present. Not that this function must be passed a referrence to the same function that was passed to branch.addListener(), not just an identical clone of the function.

setBranchViewData(data)

Parameters

data: Object, required - object of all link data, same as Branch.link()

This function lets you set the deep link data dynamically for a given mobile web Journey. For example, if you desgin a full page interstitial, and want the deep link data to be custom for each page, you'd need to use this function to dynamically set the deep link params on page load. Then, any Journey loaded on that page will inherit these deep link params.

Usage

branch.setBranchViewData(
  data // Data for link, same as Branch.link()
);
Example
branch.setBranchViewData({
  tags: ['tag1', 'tag2'],
  data: {
    mydata: 'something',
    foo: 'bar',
    '$deeplink_path': 'open/item/1234'
  }
});

closeJourney(callback)

Parameters

callback: function, optional

Journeys include a close button the user can click, but you may want to close the Journey with a timeout, or via some other user interaction with your web app. In this case, closing the Journey is very simple by calling Branch.closeJourney().

Usage
branch.closeJourney(function(err) { console.log(err); });

autoAppIndex(data, callback)

Parameters

data: Object, optional - Information on how to build your App Indexing tags for your webpage

callback: function, optional - Returns an error string if unsuccessful

This function generates and inserts Firebase App Indexing tags between the <head></head> section of your webpage. Once inserted, these tags will help Google index and surface content from your App in Google Search.

Listed below are optional parameters which can be used to build your page's App Indexing Tags:

Key Value
"androidPackageName" Android App's package name
"androidURL" A custom scheme for your Android App such as: example/home/cupertino/12345 where example is the App's URI scheme and home/cupertino/12345 routes to unique content in the App
"iosAppId" iTunes App Store ID for your iOS App
"iosURL" A custom scheme for your iOS App such as: example/home/cupertino/12345
"data" Any additional deep link data that you would like to pass to your App

Resultant Firebase App Indexing tags will have the following format:

<link rel="alternate" href="android-app://{androidPackageName}/{androidURL}?{branch_tracking_params_and_additional_deep_link_data}"/>
<link rel="alternate" href="ios-app://{iosAppId}/{iosURL}?{branch_tracking_params_and_additional_deep_link_data}"/>

Note: If optional parameters above are not specified, Branch will try to build Firebase App Indexing tags using your page's App Links tags. Alternatively, if optional parameters are specified but Firebase App Indexing tags already exist on your webpage then Branch tracking params will be appended to the end of these tags and ignore what is passed into Branch.autoAppIndex().

Analytics related to Google's attempts to index your App's content via this method can be found from Source Analytics in Dashboard where channel is Firebase App Indexing and feature is Auto App Indexing.

Usage
branch.autoAppIndex(
    data,
    callback (err)
);
Example
branch.autoAppIndex({
    iosAppId:'123456789',
    iosURL:'example/home/cupertino/12345',
    androidPackageName:'com.somecompany.app',
    androidURL:'example/home/cupertino/12345',
    data:{"walkScore":65, "transitScore":50}
}, function(err) { console.log(err); });

trackCommerceEvent(event, commerce_data, metadata, callback)

Parameters

event: String, required - Name of the commerce event to be tracked. We currently support 'purchase' events

commerce_data: Object, required - Data that describes the commerce event

metadata: Object, optional - metadata you may want add to the event

callback: function, optional - Returns an error if unsuccessful

Sends a user commerce event to the server

Use commerce events to track when a user purchases an item in your online store, makes an in-app purchase, or buys a subscription. The commerce events are tracked in the Branch dashboard along with your other events so you can judge the effectiveness of campaigns and other analytics.

Usage
branch.trackCommerceEvent(
    event,
    commerce_data,
    metadata,
    callback (err)
);
Example
var commerce_data = {
    "revenue": 50.0,
    "currency": "USD",
    "transaction_id": "foo-transaction-id",
    "shipping": 0.0,
    "tax": 5.0,
    "affiliation": "foo-affiliation",
    "products": [
         { "sku": "foo-sku-1", "name": "foo-item-1", "price": 45.00, "quantity": 1, "brand": "foo-brand",
           "category": "Electronics", "variant": "foo-variant-1"},
         { "sku": "foo-sku-2", "price": 2.50, "quantity": 2}
     ],
};

var metadata =  { "foo": "bar" };

branch.trackCommerceEvent('purchase', commerce_data, metadata, function(err) {
    if(err) {
         throw err;
    }
});

disableTracking(disableTracking)

Parameters

disableTracking: Boolean, optional - true disables tracking and false re-enables tracking.

Notes:
  • disableTracking() without a parameter is a shorthand for disableTracking(true).
  • If a call to disableTracking(false) is made, the WebSDK will re-initialize. Additionally, if tracking_disabled: true is passed as an option to init(), it will be removed during the reinitialization process.

Allows User to Remain Private

This will prevent any Branch requests from being sent across the network, except for the case of deep linking. If someone clicks a Branch link, but has expressed not to be tracked, we will return deep linking data back to the client but without tracking information.

In do-not-track mode, you will still be able to create links and display Journeys however, they will not have identifiable information associated to them. You can change this behavior at any time, by calling the aforementioned function. The do-not-track mode state is persistent: it is saved for the user across browser sessions for the web site.



Bugs / Help / Support

Feel free to report any bugs you might encounter in the repo's issues. Any support inquiries outside of bugs please send to [email protected].

About

The Branch Metrics Deep Linking Web SDK. Once initialized, the Branch Web SDK allows you to create and share links with a banner (web only), over SMS, or your own methods by generating deep links. It also offers event tracking, access to referrals, and management of credits. Check out branch.io.

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