Feature/gen-178 (#25)

* docs: add page about social media in mktg section
rearrange other pages, and add some thoughts

* fix: upgrade vitepress package

docs/.vitepress/config.ts

@@ -28,6 +28,8 @@ export default withMermaid(
           text: 'Company',
           items: [
             { text: 'About', link: '/company/' },
+            { text: 'Mission', link: '/company/mission' },
+            { text: 'Vision', link: '/company/vision' },
             {
               text: 'Goals',
               link: '/company/goals/',
@@ -44,15 +46,23 @@ export default withMermaid(
                   text: 'July-Aug 2023',
                   link: '/company/goals/july-aug2023',
                 },
+              ],
+            },
+            {
+              text: 'Marketing',
+              link: '/company/marketing/',
+              items: [
+                { text: 'Branding', link: '/company/marketing/branding' },
+                {
+                  text: 'Social Media',
+                  link: '/company/marketing/social-media',
+                },
                 {
                   text: 'Strategy for Adoption',
-                  link: '/company/strategy-for-adoption',
+                  link: '/company/marketing/strategy-for-adoption',
                 },
               ],
             },
-            { text: 'Vision', link: '/company/vision' },
-            { text: 'Mission', link: '/company/mission' },
-            { text: 'Branding', link: '/company/branding' },
           ],
         },
         {

docs/company/goals/june2023.md

@@ -16,7 +16,7 @@ These are the goals Dave set for June, along with commentary regarding how we di
    * done - ongoing effort, no videos yet, taking shape as a useful resource
 3. Post a demo video showing the benefits of KSD, setting up one of the use cases
    * done - was not able to do this; lack of a demo environment => project to set up demo environment
-4. See the [strategy for adoption](../strategy-for-adoption)
+4. See the [strategy for adoption](../marketing/strategy-for-adoption)
    * 50% - still could use better sign-up, account creation to make people feel welcome, like we are legit; also KSD lacking sufficient value to be worth trying
 
 

docs/company/index.md

@@ -1,5 +1,14 @@
 # Company
 
-- [Goals](goals/)
-- [Vision](vision.html)
+## About Koor
+
+Koor is here to ease the burden on those who have the courage and smarts to manage their own data storage using Rook and Ceph. Koor is a start-up, and therefore must earn its right to exist by providing essential value to data storage professionals and hobbyists.
+
+If you like, please learn more about [Koor's mission](mission) or [vision](vision). Or you can peruse our [company goals](goals/).
+
+To learn how we position and promote Koor's products and services, you can look through our [marketing](marketing/) materials.
+
 - [Mission](mission.html)
+- [Vision](vision.html)
+- [Goals](goals/)
+- [Marketing](marketing/)

docs/company/marketing/index.md

@@ -0,0 +1,27 @@
+---
+title: Koor Marketing
+---
+
+# Koor Marketing
+
+## Positioning
+
+Koor is a champion of open source. We are one of the maintainers of the [Rook](https://rook.io) open source project. Rook brings [Ceph](https://ceph.io), an open source data storage solution, to Kubernetes clusters.
+
+Koor offer tools for the do-it-yourself data storage professional (and enthusiastic hobbyists). The Koor Storage Distribution (KSD) is this bundle of tools, including a fork of the Rook project, the Koor Operator, a Rook / Ceph version service to know when updates are available, and troubleshooting tools.
+
+The Koor team is actively building enhancements and new features for KSD. The most anticipated feature is the Koor Dashboard, coming soon.
+
+If you are using Rook Ceph for data storage, you need to license the KSD to make your work easier.
+
+## Branding
+
+You can read about our [branding assets and guideline](branding).
+
+## Social Media
+
+Check out how we engage with [social media](social-media).
+
+## Adoption
+
+Want to know our secret to gaining adoption of KSD? [Read this and find out](strategy-for-adoption).

docs/company/marketing/social-media.md

@@ -0,0 +1,36 @@
+---
+title: Social Media
+---
+
+# Social Media
+
+## Where ee post
+
+These are the social media sites we post to.
+
+* Hacker News
+  * [new posts](https://news.ycombinator.com/submit)
+  * To observe trends: [Hakaran](https://www.hakaran.com/)
+  * Sorted, filtered: [Hckr News](https://hckrnews.com/)
+* Twitter
+  * [@koor_tech](https://twitter.com/koor_tech)
+* LinkedIn
+  * [Koor profile](https://www.linkedin.com/company/koor-technologies-inc)
+* Reddit - some relevant subreddits
+  * [ceph](https://www.reddit.com/r/ceph/)
+  * [data engineering](https://www.reddit.com/r/dataengineering/)
+  * [DataHoarder](https://www.reddit.com/r/DataHoarder/)
+  * [dataisbeautiful](https://www.reddit.com/r/dataisbeautiful/)
+  * [datascience](https://www.reddit.com/r/datascience/)
+  * [datastorage](https://www.reddit.com/r/datastorage/)
+  * [devops](https://www.reddit.com/r/devops/)
+  * [docker](https://www.reddit.com/r/docker/)
+  * [kubernetes](https://www.reddit.com/r/kubernetes/)
+  * [KubernetesLinks](https://www.reddit.com/r/KubernetesLinks/)
+  * [objectstorage](https://www.reddit.com/r/objectstorage/)
+  * [storage](https://www.reddit.com/r/storage/)
+  * [webdev](https://www.reddit.com/r/webdev/)
+* Medium
+  * [@koor_tech](https://medium.com/@koor_tech)
+* Substack
+  * [Dave on Substack](https://substack.com/@koortech)