feat: lots of timely updates

docs/.vitepress/config.ts

@@ -33,6 +33,7 @@ export default withMermaid(
               text: 'Operating Procedures',
               link: '/company/operating-procedures',
             },
+            { text: 'Company Holidays', link: '/company/holiday-policy' },
             {
               text: 'Goals',
               link: '/company/goals/',

docs/company/employees/index.md

@@ -11,26 +11,26 @@
             ],
         },
         {
-            avatar: 'https://github.com/ideepika.png',
-            name: 'Deepika Upadhyay',
+            avatar: 'https://zalsader.com/assets/img/profile.png',
+            name: 'Zuhair AlSader',
             title: 'Cloud Storage Engineer',
             links: [
-                { icon: 'github', link: 'https://github.com/ideepika' },
-                { icon: 'twitter', link: 'https://twitter.com/i_deepika_' },
+                { icon: 'github', link: 'https://github.com/zalsader' },
             ],
         },
         {
-            avatar: 'https://zalsader.com/assets/img/profile.png',
-            name: 'Zuhair AlSader',
+            avatar: 'https://github.com/Javlopez.png',
+            name: 'Javier Lopez Lopez',
             title: 'Cloud Storage Engineer',
             links: [
-                { icon: 'github', link: 'https://github.com/zalsader' },
+                { icon: 'github', link: 'https://github.com/Javlopez' },
+                { icon: 'twitter', link: 'https://twitter.com/devjlopez' },
             ],
         },
         {
             avatar: 'https://github.com/dave-at-koor.png',
             name: 'Dave Mount',
-            title: 'CTO',
+            title: 'Founder, CTO',
             links: [
                 { icon: 'github', link: 'https://github.com/dave-at-koor' },
                 { icon: 'twitter', link: 'https://twitter.com/DaveOfSanRamon' },

docs/company/goals/annual2023.md

@@ -15,3 +15,7 @@ Accumulate $1,000,000 ARR through software subscriptions
 ## 3. Turn Koor into a valuable brand
 
 Make Koor software so useful that everyone with Rook Ceph has it installed somewhere.
+
+# 2024
+
+Coming soon...

docs/company/goals/nov-dec2023.md

@@ -4,4 +4,15 @@ title: Goals thru the end of 2023
 
 # Nov - Dec
 
-- Show a positive trend in paid customers
+## Product
+
+- Add features and build a new beta release every week through December 21
+  - Release on 30 November
+  - Release on 7 December
+  - Release on 14 December
+  - Release on 21 December
+
+## Adoption / Sales
+
+- Show a positive trend in adoption
+- Meet or exceed [sales targets](/sales/)

docs/company/holiday-policy.md

@@ -0,0 +1,24 @@
+---
+title: Company Holidays
+outline: [2, 3]
+---
+
+# Company Holidays
+
+Koor is an international company with people from many different countries and backgrounds. Our company holiday policy reflects this reality.
+
+The one common set of days off is centered on the Christmas and New Year's holidays, for a total of 4 weekday holidays. In addition, individual should follow their own national and religious holidays. The guideline is to take 10 days off in total per year for such official paid holidays. That means 6 holidays are at the employee's discretion for this purpose. Please coordinate with your manager.
+
+Holidays do not accumulate. Take time off as they happen. If you end up working during a holiday (for instance, if you have to help resolve a customer emergency), you should make-up the missed time off as soon as feasible. Your manager will help to accomodate your situation.
+
+## Year End Company Holiday
+
+For the remainder of 2023, Koor will be off the following days:
+
+- Monday, 25 December
+- Tuesday, 26 December
+- Friday, 29 December
+
+For 2023, Koor will start the year with a holiday:
+
+- Monday, 1 January

docs/company/index.md

@@ -10,21 +10,18 @@ mermaidTheme: forest
 
 Koor helps people who manage their own Ceph data storage. We develop and sell software that makes it easier to navigate the complexity of Rook and Ceph, to prevent problems, and to resolve issues when they occur.
 
-
 ## Mission
 
 Koor's mission is to make self-managed Rook and Ceph data storage easier to use. We aspire to build expertise into our software products. We want Koor products to be the obvious choice for people who manage their own data storage systems.
 
 Koor is a start-up that must earn its right to exist. We believe in the opportunity to improve the experience of those who adopt open source. By making Ceph and Rook more accessible, we will help grow the open source community. Our relationship is symbiotic.
 
-
 ## Vision
 
 Imagine a future where Koor is one of a few dominant players in the data storage space. Koor serves the data management needs of customers, whether they want to control data themselves or have Koor handle it for them. Koor gives customers control over all types and uses of data storage.
 
 This is a big vision. Maybe too big. Let's accomplish this in stages from the beginning through the next 3 to 5 years.
 
-
 ### Mindmap of Company Vision
 
 ```mermaid
@@ -51,36 +48,32 @@ mindmap
             Managed storage software for IT departments
 ```
 
-
 ### 1. Original Phase - Consulting
 
 Koor helps customers with Rook Ceph data storage through consulting engagements. We help customer with only Ceph, too. That is a reflection of what we are doing.
 
-***As of July 2023, we are moving to the next stage.***
+**_As of July 2023, we are moving to the next stage._**
 
 ### 2. Now - Koor Comes of Age
 
-Koor offers subscriptions to the Data Control Center: 
+Koor offers subscriptions to the Data Control Center:
 
-* Free trial - up to 4 nodes with limited support.
-* Pro - 4+ nodes with unlimited support, include an initial system assessment.
-* Enterprise - for bulk discounts and optional labor-intensive support programs, which come for an additional cost.
+- Free trial - up to 4 nodes with limited support.
+- Pro - 4+ nodes with unlimited support, include an initial system assessment.
+- Enterprise - for bulk discounts and optional labor-intensive support programs, which come for an additional cost.
 
 Coming of age means that we have found customers who see the value of what we have to offer and made the effort to adopt our solution. When we are adding a dozen or more customers per week, that will be able to accelerate to the next phase.
 
-
 ### 3. Future - Koor is the Solution of Choice
 
 The Koor Data Control Center (KDCC) has enough useful features to merit higher subscription prices. Expertise is built into the product and easy to apply. Support is still unlimited but relied on less and less as KSD becomes more useful. KDCC is the go-to add-on software for anyone running Rook Ceph.
 
-
 ### 4. Pianncle - Koor offers self-service data storage
 
 Koor uses KDCC to run data storage on behalf of customers who want to outsource the effort. Customer can take over whenever they like without surprises or having to migrate data. The same controls can be operated by a customer's IT staff.
 
 The software automates self-service provisioning by authorized users. It also provides NOC-style operational controls and handles all types of administration and maintenance. The solution is certified for various levels of regulatory compliance.
 
-
 ## History of the company
 
 Koor was born on 18 March 2022. The Alexander Trost was the founding engineer. Over the next year, Alexander assembled a team of data storage experts: Gaurav, Deepika, Zuhair, and Javier. At some point Gaurav left. In April 2023, Dave Mount agreed to join. He started as CTO on May 8.
@@ -95,11 +88,11 @@ The rest is yet to come.
 
 We love open source. In fact, Koor is one of the maintainers of the [Rook](https://rook.io) project. The Koor team contributes by picking up and resolving issues.
 
-
 ## And more…
 
 [Culture](culture)
 [Communication](communication)
 [Operating Procedures](operating-procedures)
 [Goals](goals/)
 [Employees](employees/)
+[Company Holidays](holiday-policy)

docs/sales/index.md

@@ -4,5 +4,37 @@ title: Sales
 
 # Sales
 
+The only way Koor will stay in business is to generate enough revenue to cover our costs and fuel our growth. That's what sales is all about.
+
+Our sales strategy is simple. Offer customers help with their self-managed data storage. That help comes in two forms: our software that makes it easier to set up and operate Rook Ceph data storage, and support from storage experts.
+
+Both kinds of support are available for free, allowing prospective customers to sample our wares. Anyone can register for a free, unlimited-time trial of Koor Data Control Center for up to 4 storage nodes. Also, we answer questions that people send us. Our knowledge base is also freely available and full of good advice.
+
+Ultimately, sales is about finding customers in need of help and showing them how Koor can be their partner in running their data storage.
+
 ## Targets
+
+Our sales targets are tied to the survival of Koor. What is outlined here is the minimum needed to keep going. On the upside, the sky is the limit, so to speak, so sell as much as possible. After that, we can think about going into orbit.
+
+### Entry scale
+
+Anyone who purchases up to 10 license for Koor Pro Bundle is considered an entry-level customer. The size is really a measure of their data storage than their enterprise. For instance, this could be for a small company that manages a modest Ceph cluster, or it might be for a larger organization that uses Ceph as one of its data solutions.
+
+### Enterprise scale
+
+Any storage cluster larger than 10 nodes should be considered enterprise scale.
+
+At the lower end of the range, we can work out per-node discounts and identify appropriate levels of support. Medium scale enterprise is 10 to 100 nodes. This is something Koor can take on at any time. Anything beyond 100 nodes is consider large scale enterprise.
+
+Ceph can scale to petabytes (PB) of storage, which would run on thousands of storage nodes. Organizations with this amount of storage might need dedicated 24/7 emergency support, system design expertise, and on-going maintenance. Some will need help training their employees on the particulars of Ceph and running at massive scale. While this would be new for Koor, this is exactly the kind of challenge we need to master.
+
+### Milestones
+
+Stated targets must be attained by the milestone date. More is better, and we will add future targets as we go. Missing any target will be cause for soul searching.
+
+1. 11 January 2024 - 3 new customers; 1 enterprise-scale deal
+2. 14 March 2024 - 10 new customers; 2 enterprise-scale deals
+
 ## Bonus plan
+
+There is no bonus plan at this time.