koor-tech · dave-at-koor · Dec 28, 2023 · Dec 28, 2023 · Dec 28, 2023
diff --git a/docs/.vitepress/config.ts b/docs/.vitepress/config.ts
@@ -29,27 +29,12 @@ export default withMermaid(
             { text: 'About Koor', link: '/company/' },
             { text: 'Culture', link: '/company/culture' },
             { text: 'Communication', link: '/company/communication' },
-            {
-              text: 'Operating Procedures',
-              link: '/company/operating-procedures',
-            },
             { text: 'Company Holidays', link: '/company/holiday-policy' },
             {
               text: 'Goals',
-              link: '/company/goals/',
               items: [
-                {
-                  text: '2023',
-                  link: '/company/goals/annual2023',
-                },
-                {
-                  text: 'July-Aug 2023',
-                  link: '/company/goals/july-aug2023',
-                },
-                {
-                  text: 'Nov-Dec 2023',
-                  link: '/company/goals/nov-dec2023',
-                },
+                { text: '2024', link: '/company/goals/annual2024' },
+                { text: '2023', link: '/company/goals/annual2023' },
               ],
             },
             {

diff --git a/docs/.vitepress/theme/custom.css b/docs/.vitepress/theme/custom.css
@@ -12,6 +12,7 @@
 h1 {
   color: #9e809a;
   text-align: center;
+  margin-top: 3rem;
 }
 h2 {
   color: #19dda5;

diff --git a/docs/company/goals/annual2023.md b/docs/company/goals/annual2023.md
@@ -16,6 +16,8 @@ Accumulate $1,000,000 ARR through software subscriptions
 
 Make Koor software so useful that everyone with Rook Ceph has it installed somewhere.
 
-# 2024
+# Short-term goals from 2023
 
-Coming soon...
+- [June](june2023)
+- [July-August](july-aug2023)
+- [November-December](nov-dec2023)
diff --git a/docs/company/goals/annual2024.md b/docs/company/goals/annual2024.md
@@ -0,0 +1,41 @@
+---
+title: Goals for 2024
+---
+
+# 2024 Annual Goals
+
+## 1. Grow annual revenue to $1MM
+
+- Do this to have a chance to get Series A funding.
+- The sooner the better.
+
+## 2. Aquire 100 new customers, including 10 enterprise customers
+
+- Build social proof that our offering is trusted and popular.
+- Demonstrate ability to handle operations at scale and to work with large customers.
+
+# 2024 Q1 Goals
+
+Near-term goals based on our new strategy that support our annual goals.
+
+## 1. Offer Ceph managed services instead of Data Control Center
+
+- Koor sets up and operates Ceph storage on behalf of customers who want to outsource data storage.
+- Revise website, Stripe, and contracts to promote this offering and make it easy to purchase.
+- Create a priority list of things to automate: provisioning, monitoring, notifications, etc.
+- Run awareness campaign to tell the world about it.
+- Feature additional services to see what interests customer.
+  - Encryption
+  - Adopt a Cluster - for when a customer wants to take it over and operate it themselves.
+  - Compliance - someday
+  - Migration - on / off
+
+## 2. Sell $100,000 in managed storage
+
+- Say we offer 5-node clusters as a base at $50/node/year and discount 2 months for a 1-year commitment, that would be $2,500 per sale.
+- If we sell 40 of those, that's a way to reach our goal.
+
+## 3. Acquire 1 enterprise-scale customer (50+ nodes)
+
+- We need to attract at least one larger company to place on our marquee.
+- This is orthoganal to the revenue goal.
diff --git a/docs/company/goals/index.md b/docs/company/goals/index.md
diff --git a/docs/company/goals/nov-dec2023.md b/docs/company/goals/nov-dec2023.md
@@ -15,4 +15,4 @@ title: Goals thru the end of 2023
 ## Adoption / Sales
 
 - Show a positive trend in adoption
-- Meet or exceed [sales targets](/sales/)
+- Meet or exceed [sales targets](/sales/targets-end2023)
diff --git a/docs/company/index.md b/docs/company/index.md
@@ -92,7 +92,6 @@ We love open source. In fact, Koor is one of the maintainers of the [Rook](https
 
 [Culture](culture)
 [Communication](communication)
-[Operating Procedures](operating-procedures)
-[Goals](goals/)
+[Goals](goals/annual2024)
 [Employees](employees/)
 [Company Holidays](holiday-policy)
diff --git a/docs/company/operating-procedures.md b/docs/company/operating-procedures.md
diff --git a/docs/index.md b/docs/index.md
@@ -12,7 +12,7 @@ hero:
   actions:
     - theme: brand
       text: Company Goals
-      link: /company/goals/
+      link: /company/goals/annual2024
     - theme: alt
       text: Product Roadmap
       link: /engineering/product/product-roadmap

diff --git a/docs/sales/index.md b/docs/sales/index.md
@@ -6,35 +6,6 @@ title: Sales
 
 The only way Koor will stay in business is to generate enough revenue to cover our costs and fuel our growth. That's what sales is all about.
 
-Our sales strategy is simple. Offer customers help with their self-managed data storage. That help comes in two forms: our software that makes it easier to set up and operate Rook Ceph data storage, and support from storage experts.
+Our sales strategy is simple. Offer customers data storage using Ceph plus whatever additional software helps us manage the service at scale. Each customer gets their own storage cluster, and we take care of it for them.
 
-Both kinds of support are available for free, allowing prospective customers to sample our wares. Anyone can register for a free, unlimited-time trial of Koor Data Control Center for up to 4 storage nodes. Also, we answer questions that people send us. Our knowledge base is also freely available and full of good advice.
-
-Ultimately, sales is about finding customers in need of help and showing them how Koor can be their partner in running their data storage.
-
-## Targets
-
-Our sales targets are tied to the survival of Koor. What is outlined here is the minimum needed to keep going. On the upside, the sky is the limit, so to speak, so sell as much as possible. After that, we can think about going into orbit.
-
-### Entry scale
-
-Anyone who purchases up to 10 license for Koor Pro Bundle is considered an entry-level customer. The size is really a measure of their data storage than their enterprise. For instance, this could be for a small company that manages a modest Ceph cluster, or it might be for a larger organization that uses Ceph as one of its data solutions.
-
-### Enterprise scale
-
-Any storage cluster larger than 10 nodes should be considered enterprise scale.
-
-At the lower end of the range, we can work out per-node discounts and identify appropriate levels of support. Medium scale enterprise is 10 to 100 nodes. This is something Koor can take on at any time. Anything beyond 100 nodes is consider large scale enterprise.
-
-Ceph can scale to petabytes (PB) of storage, which would run on thousands of storage nodes. Organizations with this amount of storage might need dedicated 24/7 emergency support, system design expertise, and on-going maintenance. Some will need help training their employees on the particulars of Ceph and running at massive scale. While this would be new for Koor, this is exactly the kind of challenge we need to master.
-
-### Milestones
-
-Stated targets must be attained by the milestone date. More is better, and we will add future targets as we go. Missing any target will be cause for soul searching.
-
-1. 11 January 2024 - 3 new customers; 1 enterprise-scale deal
-2. 14 March 2024 - 10 new customers; 2 enterprise-scale deals
-
-## Bonus plan
-
-There is no bonus plan at this time.
+More to come...
diff --git a/docs/sales/targets-end2023.md b/docs/sales/targets-end2023.md
@@ -0,0 +1,26 @@
+---
+title: Sales Target from 2023
+---
+
+# 2023 Sales Targets
+
+Our sales targets are tied to the survival of Koor. What is outlined here is the minimum needed to keep going. On the upside, the sky is the limit, so to speak, so sell as much as possible. After that, we can think about going into orbit.
+
+### Entry scale
+
+Anyone who purchases up to 10 license for Koor Pro Bundle is considered an entry-level customer. The size is really a measure of their data storage than their enterprise. For instance, this could be for a small company that manages a modest Ceph cluster, or it might be for a larger organization that uses Ceph as one of its data solutions.
+
+### Enterprise scale
+
+Any storage cluster larger than 10 nodes should be considered enterprise scale.
+
+At the lower end of the range, we can work out per-node discounts and identify appropriate levels of support. Medium scale enterprise is 10 to 100 nodes. This is something Koor can take on at any time. Anything beyond 100 nodes is consider large scale enterprise.
+
+Ceph can scale to petabytes (PB) of storage, which would run on thousands of storage nodes. Organizations with this amount of storage might need dedicated 24/7 emergency support, system design expertise, and on-going maintenance. Some will need help training their employees on the particulars of Ceph and running at massive scale. While this would be new for Koor, this is exactly the kind of challenge we need to master.
+
+### Milestones
+
+Stated targets must be attained by the milestone date. More is better, and we will add future targets as we go. Missing any target will be cause for soul searching.
+
+1. 11 January 2024 - 3 new customers; 1 enterprise-scale deal
+2. 14 March 2024 - 10 new customers; 2 enterprise-scale deals