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1. Uplift-Modeling-for-Treatment-Non-Responders-through-Multifaceted-Intervention-for-Cost-Optimization Uplift-Modeling-for-Treatment-Non-Responders-through-Multifaceted-Intervention-for-Cost-Optimization Public

   A modified uplift modeling technique to convert "treatment nonresponders" to "responders" is proposed through multifaceted interventions in market campaigns.

   Jupyter Notebook 2

2. Generating-Composite-Proxy-Target-Variable-for-Machine-Learning-Models-of-Business-Decisions Generating-Composite-Proxy-Target-Variable-for-Machine-Learning-Models-of-Business-Decisions Public

   A multi-criteria decision analysis (MCDA)-based composite proxy target variable generation technique for business decision modeling that uses relevant features or independent variables conceptually…

   Jupyter Notebook 1

3. Fraud-Detection Fraud-Detection Public

   The framework explains the methods for identifying intentional credit card fraud using relational and network data and activities.

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4. 5-Model-Risk-Management-Evaluation-Frameworks 5-Model-Risk-Management-Evaluation-Frameworks Public

   Human decision scientists should consider five critical aspects when evaluating ML models.

5. Lag-Length-Estimation-under-Market-Mix-Modeling-Framework-and-Time-Series-Forecasting Lag-Length-Estimation-under-Market-Mix-Modeling-Framework-and-Time-Series-Forecasting Public

   Estimation of the Lag Length of the Advertising Adstock or Carryover Effect under the Market Mix Modeling (MMM) framework.

6. Groupthink-in-Decision-Making-Process Groupthink-in-Decision-Making-Process Public

   This study proposes a “divide-and-decide” (DiDe) strategy designed to minimize the effects of groupthink on the selection of decision alternatives.