Steps to get a web server up:

1. cd iserve
2. make examples
3. cd examples/iserve_system
4. erl -boot iserve_system

Finally, point your browser to http://localhost:6464/

Inspect src/iserve_system_app.erl and src/iserve_system_cb.erl for the source code for this app, and ebin/iserve_system.app for the configuration of it.